Juices - NAFTA

The Juices market in NAFTA has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Consumers in the NAFTA region have increasingly been seeking healthier beverage options, leading to a rise in demand for juices. With growing concerns about obesity and the desire to lead a healthier lifestyle, consumers are opting for natural and nutritious drinks. This shift in preferences has resulted in a greater demand for juices made from fresh fruits and vegetables, as they are perceived to be healthier alternatives to carbonated drinks and other sugary beverages. Additionally, there is a growing interest in organic and natural juices, as consumers become more conscious of the ingredients used in their food and beverages.

Trends in the market: One of the key trends in the Juices market in NAFTA is the increasing popularity of cold-pressed juices. Cold-pressed juices are made by using a hydraulic press to extract juice from fruits and vegetables, without the application of heat. This method is believed to preserve more nutrients and enzymes, resulting in a healthier and more flavorful juice. Cold-pressed juices have gained popularity among health-conscious consumers, who are willing to pay a premium for these products. Another trend in the market is the introduction of functional juices. Functional juices are enriched with additional nutrients, vitamins, and minerals to provide specific health benefits. These juices are targeted towards consumers who are looking for more than just hydration, but also want to address specific health concerns. Functional juices may include ingredients such as probiotics, antioxidants, or superfoods, which are believed to have various health benefits.

Local special circumstances: The Juices market in NAFTA is also influenced by local special circumstances. For example, in the United States, the popularity of juice cleanses and detox programs has contributed to the growth of the market. Juice cleanses involve consuming only juices for a certain period of time, with the aim of detoxifying the body and promoting weight loss. This trend has gained traction among health-conscious individuals and celebrities, driving the demand for juices in the country.

Underlying macroeconomic factors: Several macroeconomic factors have contributed to the growth of the Juices market in NAFTA. Rising disposable incomes have allowed consumers to spend more on premium and healthier products, including juices. Additionally, the increasing urbanization and hectic lifestyles in the region have led to a greater demand for convenient and on-the-go beverages, such as bottled juices. The availability of a wide range of flavors and varieties of juices has also played a role in attracting consumers and driving the market growth. In conclusion, the Juices market in NAFTA is witnessing growth due to changing customer preferences, emerging trends such as cold-pressed and functional juices, local special circumstances like the popularity of juice cleanses, and underlying macroeconomic factors like rising disposable incomes and urbanization. As consumers continue to prioritize health and wellness, the demand for juices is expected to further increase in the region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.