Ready-to-Drink (RTD) Coffee & Tea - NAFTA

The Ready-to-Drink (RTD) Coffee & Tea market in NAFTA has been experiencing significant growth in recent years. Customer preferences for convenient and on-the-go beverages have been driving this trend. In addition, the market has been influenced by local special circumstances and underlying macroeconomic factors. Customer preferences in the RTD Coffee & Tea market in NAFTA have been shifting towards convenience and portability. Busy lifestyles and the desire for quick and easy refreshments have led consumers to seek out ready-to-drink options. This has created a demand for single-serve bottles and cans that can be easily consumed on the move. Additionally, there is a growing interest in healthier beverage options, such as low-sugar or organic RTD coffee and tea products. Trends in the market have also been shaped by local special circumstances. For example, in the United States, the popularity of coffee culture and the rise of specialty coffee shops have contributed to the growth of the RTD coffee market. Consumers are looking for premium and artisanal coffee experiences, even in their ready-to-drink options. This has led to the emergence of cold brew and nitro-infused coffee products in the market. In Canada, there is a strong preference for tea, particularly iced tea, which has driven the growth of the RTD tea market. Canadians enjoy the refreshing and natural flavors of iced tea, and there is a demand for innovative and unique tea blends in ready-to-drink formats. This has led to the introduction of new flavors and functional ingredients, such as herbal infusions and antioxidants, in the RTD tea market. Mexico, on the other hand, has a long-standing tradition of consuming coffee, and this has influenced the RTD coffee market in the country. Mexican consumers have a preference for bold and rich flavors, and there is a demand for traditional Mexican coffee varieties in ready-to-drink formats. This has led to the introduction of products like espresso shots and flavored coffee drinks in the market. Underlying macroeconomic factors have also played a role in the development of the RTD Coffee & Tea market in NAFTA. Economic growth, rising disposable incomes, and urbanization have created a larger consumer base with more purchasing power. This has allowed for increased spending on premium and convenience products, including RTD coffee and tea. Additionally, the growing popularity of e-commerce and online shopping has made it easier for consumers to access and purchase RTD beverages. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in NAFTA is experiencing growth due to customer preferences for convenience and on-the-go beverages, as well as local special circumstances and underlying macroeconomic factors. As consumers continue to seek out convenient and portable options, the market is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.