Ready-to-Drink (RTD) Coffee - NAFTA

NAFTA

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Coffee market amounts to US$11.81bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$260.60m in 2024.
Revenue, combined amounts to US$12.07bn in 2024.
The revenue, at home is expected to grow annually by 3.00% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Japan (US$12bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$23.15 are generated in 2024.
In the Ready-to-Drink (RTD) Coffee market, volume, at home is expected to amount to 1.59bn L by 2024.
Volume, out-of-home is expected to amount to 7.75m L in 2024.
Volume, combined is expected to amount to 1.60bn L in 2024.
The Ready-to-Drink (RTD) Coffee market is expected to show a volume growth, at home of 2.7% in 2025.0.
The average volume per person, at home in the Ready-to-Drink (RTD) Coffee market is expected to amount to 3.11L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Ready-to-Drink (RTD) Coffee market in NAFTA has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Coffee market in NAFTA is the changing preferences of consumers. With busy lifestyles and increasing demand for convenience, consumers are looking for quick and easy options when it comes to coffee consumption. RTD Coffee offers a convenient solution for on-the-go consumers who want their coffee fix without the hassle of brewing it themselves. Additionally, the younger generation, in particular, is more open to trying new flavors and varieties of coffee, which has further fueled the demand for RTD Coffee.

Trends in the market: The RTD Coffee market in NAFTA is witnessing several trends that are shaping its growth. One of the key trends is the increasing popularity of cold brew coffee. Cold brew coffee has gained traction among consumers due to its smoother and less acidic taste compared to traditional hot brewed coffee. This trend has led to the introduction of a wide range of cold brew RTD Coffee products in the market. Another trend in the market is the rise of premium and specialty RTD Coffee products. Consumers are willing to pay a premium for high-quality, artisanal coffee products that offer unique flavors and blends. This trend has led to the emergence of small, independent coffee brands that cater to the demand for premium RTD Coffee.

Local special circumstances: In the United States, one of the key countries in NAFTA, the RTD Coffee market is highly competitive. Major players in the beverage industry are constantly innovating and introducing new products to capture market share. Additionally, the presence of well-established coffee shop chains has also contributed to the growth of the RTD Coffee market. These coffee shop chains have leveraged their brand recognition and loyal customer base to expand into the RTD Coffee segment.

Underlying macroeconomic factors: The growth of the RTD Coffee market in NAFTA can also be attributed to underlying macroeconomic factors. The region has experienced steady economic growth, which has resulted in increased disposable income levels. As a result, consumers are more willing to spend on premium products, including RTD Coffee. Additionally, the growing trend of urbanization and the increasing number of working professionals have also contributed to the growth of the RTD Coffee market. These factors have created a demand for convenient and on-the-go coffee options, driving the growth of the RTD Coffee market in NAFTA.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.