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Soft Drinks - Malta

Malta
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$46.18m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$50.59m in 2024.
  • Revenue, combined amounts to US$96.77m in 2024.
  • The revenue, at home is expected to grow annually by 2.79% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$86.03 are generated in 2024.
  • In the Soft Drinks market, volume, at home is expected to amount to 20.84m L by 2024.
  • Volume, out-of-home is expected to amount to 6.00m L in 2024.
  • Volume, combined is expected to amount to 26.85m L in 2024.
  • The Soft Drinks market is expected to show a volume growth, at home of 1.4% in 2025.0.
  • The average volume per person, at home in the Soft Drinks market is expected to amount to 38.83L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

  • Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
  • Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
  • Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

In-Scope

  • Carbonated Soft Drinks (Cola, Lemonade etc.)
  • Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
  • Energy & Sports Drinks

Out-Of-Scope

  • Hot Drinks
  • Powdered drink mixes and syrups (e.g. Post-Mix Drinks)
Soft Drinks: market data & analysis - Cover

Market Insights report

Soft Drinks: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Soft Drinks market in Malta has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences have shifted towards healthier beverage options, leading to an increased demand for low-sugar and natural drinks. Additionally, the local climate and tourism industry have played a role in driving the growth of the Soft Drinks market in Malta.

    Customer preferences:
    In line with global trends, customers in Malta are increasingly seeking healthier beverage options. This has led to a rise in demand for low-sugar and natural drinks, such as flavored water and herbal teas. Consumers are becoming more conscious of their sugar intake and are actively seeking out alternatives to traditional sugary soft drinks. This shift in preferences has prompted manufacturers to introduce a wider range of healthier options to cater to the changing demands of the market.

    Trends in the market:
    One of the key trends in the Soft Drinks market in Malta is the growing popularity of functional beverages. These are drinks that offer additional health benefits beyond hydration, such as energy-boosting or immune-boosting properties. Functional beverages have gained traction among health-conscious consumers who are looking for added value in their beverage choices. This trend has led to the introduction of a variety of functional drinks in the market, including energy drinks, vitamin-infused waters, and probiotic beverages. Another trend in the Soft Drinks market in Malta is the increasing demand for locally sourced and organic drinks. Consumers are showing a preference for products that are made using locally sourced ingredients and produced using sustainable practices. This trend is driven by a desire to support local businesses and reduce the carbon footprint associated with imported goods. As a result, there has been a rise in the availability of locally produced soft drinks that highlight the unique flavors and ingredients of Malta.

    Local special circumstances:
    The local climate in Malta, with its hot summers and mild winters, creates a favorable environment for the Soft Drinks market. The demand for refreshing beverages is high, especially during the peak tourist season when visitors flock to the island. Soft drinks, such as carbonated beverages and fruit juices, are popular choices among both locals and tourists to quench their thirst and stay hydrated in the warm weather. The tourism industry is another significant factor contributing to the growth of the Soft Drinks market in Malta. The country attracts a large number of tourists each year, who contribute to the overall demand for soft drinks. Tourists often seek out local products and flavors, providing an opportunity for local soft drink manufacturers to showcase their offerings and expand their customer base.

    Underlying macroeconomic factors:
    The growing Soft Drinks market in Malta is also influenced by underlying macroeconomic factors. The country's stable economy and rising disposable incomes have contributed to increased consumer spending on beverages. As consumers have more purchasing power, they are willing to spend on premium and healthier soft drink options. Additionally, the expanding middle class in Malta has led to a larger consumer base for soft drink manufacturers to target. In conclusion, the Soft Drinks market in Malta is experiencing growth due to changing customer preferences towards healthier options, the popularity of functional beverages, the demand for locally sourced and organic drinks, the favorable climate, and the influence of the tourism industry. These trends, coupled with the country's stable economy and rising disposable incomes, have created a favorable environment for the soft drink market to thrive in Malta.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

    Consumer

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    Soft Drinks: market data & analysis - BackgroundSoft Drinks: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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