Ready-to-Drink (RTD) Coffee - Malta

The Ready-to-Drink (RTD) Coffee market in Malta has been experiencing significant growth in recent years.

Customer preferences: Maltese consumers have shown a growing preference for convenience and on-the-go consumption, which has fueled the demand for Ready-to-Drink (RTD) Coffee. The busy lifestyles of individuals in Malta, coupled with the desire for a quick and easy caffeine fix, have led to an increase in the consumption of RTD coffee products. Additionally, the younger generation in Malta, who are more open to trying new and innovative beverages, have also contributed to the rising popularity of RTD coffee.

Trends in the market: One of the key trends in the RTD Coffee market in Malta is the increasing demand for healthier and more natural options. Consumers are becoming more health-conscious and are actively seeking out products that are low in sugar and use natural ingredients. This trend has led to the emergence of RTD coffee products that are made with plant-based milk alternatives and are free from artificial additives and preservatives. Another trend in the market is the growing popularity of premium and specialty RTD coffee products. Consumers in Malta are willing to pay a premium for high-quality and unique coffee flavors. This has led to the introduction of RTD coffee products that feature gourmet coffee blends and exotic flavors, catering to the discerning tastes of consumers.

Local special circumstances: Malta is a small island nation with a strong café culture. The presence of numerous coffee shops and cafes across the country has created a favorable environment for the growth of the RTD Coffee market. Consumers in Malta are already familiar with the taste and aroma of coffee, making them more receptive to trying RTD coffee products.

Underlying macroeconomic factors: The growing tourism industry in Malta has also contributed to the growth of the RTD Coffee market. As more tourists visit the country, there is an increased demand for convenient and portable beverages, including RTD coffee. Additionally, the rising disposable income of Maltese consumers has made RTD coffee more affordable and accessible. In conclusion, the Ready-to-Drink (RTD) Coffee market in Malta is experiencing growth due to the increasing preference for convenience, the demand for healthier options, and the influence of the local café culture. The trends in the market reflect the evolving preferences of consumers, while the underlying macroeconomic factors, such as tourism and disposable income, have created a favorable environment for the growth of the RTD Coffee market in Malta.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.