Ready-to-Drink (RTD) Tea - Malta

The Ready-to-Drink (RTD) Tea market in Malta has been experiencing significant growth in recent years. Customer preferences for healthier beverage options and the convenience of ready-to-drink products have contributed to this trend. Additionally, local special circumstances and underlying macroeconomic factors have also played a role in the development of the RTD Tea market in Malta. Customer preferences in Malta have shifted towards healthier beverage options in recent years. Consumers are becoming more health-conscious and are actively seeking out products that offer nutritional benefits. Ready-to-drink teas, with their natural ingredients and potential health benefits, have become a popular choice among consumers in Malta. The convenience of these products also appeals to busy individuals who are looking for a quick and easy beverage option. Trends in the RTD Tea market in Malta are also influenced by global and regional market developments. The growing popularity of tea as a healthier alternative to carbonated drinks has been observed worldwide. This trend has been driven by increasing awareness about the negative health effects of sugary beverages. As a result, the RTD Tea market has experienced significant growth in many countries, including Malta. Local special circumstances in Malta have also contributed to the growth of the RTD Tea market. Malta is a popular tourist destination, attracting visitors from all over the world. Tourists often seek out local products and experiences, and the demand for RTD Tea has increased as a result. Local tea producers in Malta have capitalized on this opportunity by offering unique and authentic tea flavors that cater to both locals and tourists. Underlying macroeconomic factors have also played a role in the development of the RTD Tea market in Malta. The country's strong economy and increasing disposable income levels have allowed consumers to spend more on premium and healthier beverage options. Additionally, the growing trend of urbanization and the rise of the middle class have also contributed to the growth of the RTD Tea market. As more people move to urban areas and adopt busier lifestyles, the demand for convenient and ready-to-drink products increases. In conclusion, the Ready-to-Drink (RTD) Tea market in Malta is developing due to customer preferences for healthier beverage options and the convenience of ready-to-drink products. Global and regional market trends, local special circumstances, and underlying macroeconomic factors have all contributed to this growth. As the market continues to evolve, it is expected that the RTD Tea market in Malta will continue to expand and offer a wider range of options to consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.