Ready-to-Drink (RTD) Coffee & Tea - Malta

The Ready-to-Drink (RTD) Coffee & Tea market in Malta has been experiencing significant growth in recent years. Customer preferences for convenient and on-the-go beverages, combined with local special circumstances and underlying macroeconomic factors, have contributed to the development of this market.

Customer preferences: In Malta, as in many other countries, there is a growing demand for convenience and ready-to-consume products. Consumers are increasingly looking for beverages that can be enjoyed on-the-go, without the need for preparation or brewing. This has led to a rise in the popularity of RTD Coffee & Tea products, which offer a convenient and portable option for caffeine enthusiasts. Additionally, the younger generation in Malta, who are often busy and on-the-move, are particularly drawn to the convenience of these beverages.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Malta is the increasing variety of flavors and options available. Manufacturers are constantly innovating and introducing new flavors to cater to the diverse preferences of consumers. This trend is driven by the desire to offer unique and differentiated products that stand out in a crowded market. Additionally, there has been a shift towards healthier options, with an emphasis on natural ingredients and reduced sugar content. This reflects the global trend towards healthier lifestyles and the increasing awareness of the impact of sugary beverages on health.

Local special circumstances: Malta, being a small island nation, has a unique market dynamic that influences the development of the RTD Coffee & Tea market. The limited space and high population density in urban areas make convenience a top priority for consumers. RTD Coffee & Tea products provide a convenient solution for those who want to enjoy their favorite beverages without the hassle of brewing or preparing them at home. Additionally, the warm climate in Malta makes cold beverages particularly appealing, further driving the demand for RTD options.

Underlying macroeconomic factors: The growing RTD Coffee & Tea market in Malta can also be attributed to underlying macroeconomic factors. The country's strong tourism industry plays a significant role in driving the demand for these beverages. Tourists, who often have limited access to kitchen facilities, are more likely to opt for ready-to-drink options during their stay. Additionally, the increasing disposable income and changing lifestyles of Maltese consumers have contributed to the growth of the market. As people become busier and more focused on their careers, they are willing to spend more on convenient and time-saving products like RTD Coffee & Tea. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Malta is developing due to customer preferences for convenience, the availability of a wide range of flavors, local special circumstances such as limited space and a warm climate, and underlying macroeconomic factors such as the strong tourism industry and increasing disposable income. This market is expected to continue growing as consumers seek convenient and on-the-go beverage options.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.