Soft Drinks - Lithuania | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$226.50m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$141.10m in 2024.
Revenue, combined amounts to US$367.60m in 2024.
The revenue, at home is expected to grow annually by 3.47% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$84.11 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 210.60m L by 2024.
Volume, out-of-home is expected to amount to 14.28m L in 2024.
Volume, combined is expected to amount to 224.90m L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 1.5% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 78.22L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Lithuania has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Lithuania, consumers have shown a growing preference for healthier beverage options, including low-sugar and natural drinks. This shift in consumer behavior can be attributed to increasing health consciousness and a desire for more natural and sustainable products. As a result, there has been a rise in demand for products such as flavored water, herbal teas, and natural fruit juices. Additionally, there is a growing interest in functional beverages that offer additional health benefits, such as energy drinks with added vitamins and minerals.

Trends in the market: One of the key trends in the Soft Drinks market in Lithuania is the increasing popularity of local and craft beverages. Consumers are seeking unique and authentic experiences, and are willing to pay a premium for locally produced drinks with high-quality ingredients. This trend can be seen in the growing number of small-scale beverage producers and the expansion of specialty shops that offer a wide range of artisanal soft drinks. Furthermore, there is a rising demand for non-alcoholic alternatives, particularly among younger consumers who are looking for sophisticated and flavorful options.

Local special circumstances: Lithuania's strong agricultural sector and abundance of natural resources have played a significant role in shaping the Soft Drinks market. The country has a rich tradition of fruit cultivation, with apples, berries, and cherries being widely grown. This has allowed for the production of high-quality fruit juices and flavored beverages, which are popular among both locals and tourists. Additionally, Lithuania has a strong tradition of herbal medicine, and this has influenced the popularity of herbal teas and infusions in the market.

Underlying macroeconomic factors: The Soft Drinks market in Lithuania has also been influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, leading to increased disposable income and higher consumer spending. This has allowed consumers to have more purchasing power and the ability to spend on premium and healthier beverage options. Furthermore, Lithuania's membership in the European Union has facilitated trade and enabled the importation of a wide range of soft drinks from other EU countries, providing consumers with a diverse selection of products. In conclusion, the Soft Drinks market in Lithuania has seen significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Consumers are increasingly seeking healthier and more natural beverage options, while also showing a preference for local and craft drinks. The country's strong agricultural sector and membership in the EU have also contributed to the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.