Ready-to-Drink (RTD) Tea - Lithuania

The Ready-to-Drink (RTD) Tea market in Lithuania has been experiencing significant growth in recent years.

Customer preferences: Lithuanian consumers have shown a growing preference for healthier beverage options, which has contributed to the increasing popularity of RTD tea. With rising health consciousness and a desire for natural and low-calorie drinks, consumers are turning to RTD tea as a refreshing and healthier alternative to carbonated soft drinks and other sugary beverages. Additionally, the convenience factor of RTD tea appeals to busy consumers who are looking for on-the-go options.

Trends in the market: One of the key trends in the RTD tea market in Lithuania is the demand for organic and natural ingredients. Consumers are seeking products that are free from artificial additives and preservatives, and are willing to pay a premium for these healthier options. This trend is driving manufacturers to develop new RTD tea products that are made with organic tea leaves and natural sweeteners, catering to the growing demand for clean label products. Another trend in the market is the introduction of innovative flavors and blends. While traditional flavors like green tea and black tea remain popular, manufacturers are also experimenting with unique flavor combinations such as fruit-infused teas and herbal blends. This diversification of flavors is attracting a wider consumer base and creating new opportunities for market growth.

Local special circumstances: Lithuania has a strong tea-drinking culture, with tea being a popular beverage choice among the population. However, traditionally, tea has been consumed in loose leaf form or prepared at home. The emergence of RTD tea has provided a convenient and ready-to-consume option for consumers, aligning with their busy lifestyles. This shift in consumer behavior has fueled the growth of the RTD tea market in Lithuania.

Underlying macroeconomic factors: The growing economy in Lithuania has contributed to the increasing disposable income of consumers, allowing them to spend more on premium and healthier products like RTD tea. Additionally, the influence of Western culture and the adoption of global trends have also played a role in the development of the RTD tea market in Lithuania. As consumers become more exposed to international brands and flavors, their preferences are evolving, leading to a higher demand for RTD tea. In conclusion, the Ready-to-Drink (RTD) Tea market in Lithuania has seen significant growth driven by changing consumer preferences, the introduction of innovative flavors, and the convenience factor of RTD tea. The demand for healthier and natural beverages, as well as the influence of Western culture, have contributed to the development of the market. With the growing economy and increasing disposable income of consumers, the RTD tea market in Lithuania is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.