Ready-to-Drink (RTD) Coffee & Tea - Lithuania

The Ready-to-Drink (RTD) Coffee & Tea market in Lithuania is experiencing significant growth and development.

Customer preferences: Lithuanian consumers are increasingly seeking convenient and on-the-go beverage options, which has led to a rise in demand for ready-to-drink coffee and tea products. These beverages provide a quick and easy way for consumers to enjoy their favorite coffee or tea flavors without the need for brewing or preparation. Additionally, the younger generation in Lithuania is more inclined towards trying new and innovative flavors, which has further fueled the demand for RTD coffee and tea products.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Lithuania is the increasing popularity of cold brew coffee. Cold brew coffee is brewed with cold water over an extended period of time, resulting in a smoother and less acidic taste compared to traditional hot brewed coffee. This trend is driven by the growing interest in specialty coffee and the desire for a refreshing and less bitter coffee experience. As a result, many coffee brands in Lithuania have introduced cold brew coffee variants to cater to this demand. Another trend in the market is the rising demand for healthier and natural ingredients in RTD coffee and tea products. Consumers in Lithuania are becoming more health-conscious and are actively seeking beverages that are free from artificial flavors, preservatives, and excessive sugar content. As a response to this trend, many companies have started offering RTD coffee and tea products that are made with natural ingredients and have reduced sugar content. Additionally, there is a growing interest in functional beverages that offer added health benefits, such as those infused with vitamins, antioxidants, or plant-based ingredients.

Local special circumstances: Lithuania has a strong coffee culture, with coffee being one of the most popular beverages in the country. This cultural preference for coffee has contributed to the growth of the RTD coffee market in Lithuania. Additionally, the increasing number of cafes and coffee shops in the country has also influenced consumer preferences and fueled the demand for RTD coffee products.

Underlying macroeconomic factors: The growing disposable income and changing lifestyle patterns of consumers in Lithuania have played a significant role in the development of the RTD Coffee & Tea market. As the economy continues to improve, consumers have more purchasing power and are willing to spend on convenient and premium beverage options. Furthermore, the increasing influence of Western culture and the rise of urbanization have also contributed to the growth of the RTD coffee and tea market in Lithuania. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Lithuania is experiencing growth and development due to changing consumer preferences, including the demand for convenience, innovative flavors, and healthier ingredients. The popularity of cold brew coffee and the focus on natural and functional beverages are key trends driving the market. The strong coffee culture and improving macroeconomic factors in Lithuania also contribute to the market's growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.