Soft Drinks - G7

The Soft Drinks market in G7 countries has experienced significant growth and development in recent years. This can be attributed to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Soft Drinks market have shifted towards healthier options. Consumers are increasingly seeking beverages that are low in sugar, calories, and artificial additives. This has led to a rise in demand for natural and organic soft drinks, as well as functional beverages that offer health benefits. Additionally, there is a growing preference for convenience and on-the-go packaging, as consumers lead busy lifestyles and seek products that can be easily consumed on the move. Trends in the Soft Drinks market vary across G7 countries. In the United States, for example, there has been a surge in demand for sparkling water and flavored water as alternatives to traditional carbonated soft drinks. This can be attributed to concerns about the health effects of sugary beverages and the desire for more refreshing options. In Japan, on the other hand, there has been a rise in the consumption of energy drinks and ready-to-drink teas, driven by the need for a quick energy boost and the popularity of traditional tea culture. Local special circumstances also play a role in shaping the Soft Drinks market in G7 countries. In France, for instance, there is a strong emphasis on quality and tradition, leading to a preference for artisanal and locally produced beverages. This has created opportunities for small-scale producers and niche brands. In Germany, there is a long-standing tradition of drinking carbonated mineral water, which has influenced the market and led to a high demand for sparkling soft drinks. Underlying macroeconomic factors also contribute to the development of the Soft Drinks market in G7 countries. Economic growth and rising disposable incomes have increased consumer spending power, allowing for greater consumption of soft drinks. Additionally, urbanization and globalization have led to greater exposure to international brands and flavors, driving demand for a wider variety of soft drinks. In conclusion, the Soft Drinks market in G7 countries is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers prioritize health, convenience, and quality, the market is responding with a range of options that cater to these preferences. The specific trends and circumstances vary across G7 countries, reflecting the unique characteristics of each market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.