Bottled Water - G7

The Bottled Water market in G7 countries has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development.

Customer preferences: One of the main reasons for the growth of the Bottled Water market in G7 countries is the changing preferences of customers. In recent years, there has been a shift towards healthier lifestyles and increased awareness about the importance of hydration. As a result, many consumers are choosing bottled water as a healthier alternative to sugary drinks or other beverages.

Trends in the market: Several trends have emerged in the Bottled Water market in G7 countries. One such trend is the increasing popularity of flavored and functional waters. Consumers are now looking for more than just plain water and are seeking options with added flavors or health benefits. This has led to the introduction of a wide variety of flavored and functional waters in the market. Another trend is the rising demand for premium bottled water. Consumers are willing to pay a premium price for high-quality water that is sourced from natural springs or has undergone advanced filtration processes. This trend has led to the emergence of many premium bottled water brands in the market.

Local special circumstances: Each G7 country has its own set of local special circumstances that have influenced the development of the Bottled Water market. For example, in countries with hot climates or limited access to clean drinking water, the demand for bottled water is particularly high. Additionally, in countries with a strong environmental consciousness, there is a growing preference for eco-friendly packaging and sustainable sourcing practices.

Underlying macroeconomic factors: Several underlying macroeconomic factors have contributed to the growth of the Bottled Water market in G7 countries. One such factor is the increasing disposable income of consumers. As people have more money to spend, they are more likely to choose bottled water over tap water or other cheaper alternatives. Another factor is urbanization. As more people move to cities, the demand for convenient and portable beverages like bottled water increases. Additionally, the growth of the tourism industry has also contributed to the growth of the Bottled Water market, as tourists often choose bottled water for its convenience and safety. In conclusion, the Bottled Water market in G7 countries has experienced significant growth due to changing customer preferences, emerging market trends, local special circumstances, and underlying macroeconomic factors. As consumers continue to prioritize health and convenience, it is expected that the market will continue to grow in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.