Ready-to-Drink (RTD) Coffee - G7

The Ready-to-Drink (RTD) Coffee market in G7 has been experiencing significant growth in recent years, driven by changing customer preferences and a variety of trends in the market.

Customer preferences: Customers in the G7 countries have shown a growing preference for convenience and on-the-go consumption, which has fueled the demand for Ready-to-Drink (RTD) Coffee. These beverages offer a quick and easy solution for busy individuals who want to enjoy a coffee without the need for brewing or preparation. Additionally, the rising health consciousness among consumers has led to an increased demand for healthier and more natural beverage options. As a result, many RTD coffee brands have started offering low-sugar, organic, and plant-based options to cater to these preferences.

Trends in the market: One of the key trends in the RTD Coffee market in G7 is the increasing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period, resulting in a smoother and less acidic flavor profile. This trend has gained momentum due to its refreshing taste and perceived health benefits. Many coffee chains and RTD coffee brands have introduced cold brew coffee variants to their product offerings to capitalize on this trend. Another trend in the market is the growing demand for premium and specialty RTD coffee products. Consumers are willing to pay a premium for high-quality and unique coffee flavors and blends. This has led to the emergence of artisanal and craft RTD coffee brands that focus on sourcing premium coffee beans and offering a wide range of flavors and options. Additionally, collaborations between RTD coffee brands and well-known coffee roasters or baristas have become common, further driving the demand for premium products.

Local special circumstances: Each G7 country has its own unique set of circumstances that influence the RTD Coffee market. For example, in the United States, the popularity of RTD coffee is driven by the fast-paced lifestyle and the presence of a strong coffee culture. In Japan, RTD coffee has been a popular beverage for several decades, with a wide range of flavors and options available in the market. In the United Kingdom, the demand for RTD coffee has been boosted by the growing popularity of coffee shops and cafes.

Underlying macroeconomic factors: The growth of the RTD Coffee market in G7 can also be attributed to various macroeconomic factors. The increasing disposable income levels in these countries have allowed consumers to spend more on convenience products like RTD coffee. Additionally, the expansion of distribution channels, such as online retail and convenience stores, has made RTD coffee more accessible to a wider consumer base. Furthermore, the influence of social media and digital platforms has played a significant role in promoting RTD coffee brands and creating awareness among consumers. In conclusion, the Ready-to-Drink (RTD) Coffee market in G7 is experiencing growth due to changing customer preferences, including a preference for convenience and healthier options. The market is also influenced by trends such as the popularity of cold brew coffee and the demand for premium and specialty products. Each G7 country has its own unique circumstances that contribute to the growth of the market. Additionally, macroeconomic factors such as increasing disposable income levels and the expansion of distribution channels have played a role in driving the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.