Soft Drinks - EU-27

EU-27

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$95.65bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$97.34bn in 2024.
Revenue, combined amounts to US$193.00bn in 2024.
The revenue, at home is expected to grow annually by 3.67% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$213.70 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 47.09bn L by 2024.
Volume, out-of-home is expected to amount to 7.54bn L in 2024.
Volume, combined is expected to amount to 54.64bn L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 2.1% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 105.20L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soft Drinks market in EU-27 is experiencing significant growth and development.

Customer preferences: Consumers in the EU-27 have shown a strong preference for healthier beverage options, driving the demand for low-sugar and natural drinks. This shift in consumer preferences can be attributed to increasing health consciousness and a desire for more sustainable and environmentally friendly products. As a result, soft drink companies are focusing on developing and promoting products that are low in sugar, free from artificial ingredients, and made from natural and organic ingredients.

Trends in the market: One major trend in the Soft Drinks market in EU-27 is the rising popularity of functional and wellness beverages. Consumers are increasingly seeking beverages that offer additional health benefits, such as enhanced hydration, immune support, and improved digestion. This has led to the introduction of a wide range of functional beverages, including vitamin-infused waters, probiotic drinks, and herbal teas. Another trend in the market is the growing demand for premium and craft soft drinks. Consumers are willing to pay a premium for unique and high-quality beverages that offer a more sophisticated taste experience. This trend has given rise to the emergence of artisanal soft drink brands that focus on using premium ingredients and innovative flavor combinations.

Local special circumstances: The Soft Drinks market in EU-27 is influenced by the cultural diversity and varying taste preferences of different countries within the region. For example, countries in Southern Europe have a strong tradition of consuming carbonated soft drinks, while countries in Northern Europe have a preference for still and sparkling water. This diversity in preferences creates opportunities for soft drink companies to tailor their products to specific local markets.

Underlying macroeconomic factors: The Soft Drinks market in EU-27 is also influenced by macroeconomic factors such as population growth, disposable income levels, and changes in lifestyle. As the population in the EU-27 continues to grow, the demand for soft drinks is expected to increase. Additionally, rising disposable income levels in the region have led to increased consumer spending on beverages. Changes in lifestyle, such as a shift towards more on-the-go consumption and an increase in dining out, have also contributed to the growth of the soft drink market. In conclusion, the Soft Drinks market in EU-27 is experiencing growth and development driven by changing consumer preferences, including a preference for healthier and more sustainable options. The market is also influenced by trends such as the demand for functional and premium beverages. Additionally, the cultural diversity and varying taste preferences within the region create opportunities for soft drink companies to tailor their products to specific local markets. The market is further influenced by macroeconomic factors such as population growth, disposable income levels, and changes in lifestyle.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.