Ready-to-Drink (RTD) Coffee - EU-27

The Ready-to-Drink (RTD) Coffee market in EU-27 has witnessed significant growth in recent years.

Customer preferences: One of the key factors driving the growth of the RTD Coffee market in EU-27 is the changing consumer preferences. With the increasing busy lifestyles and the need for convenience, consumers are opting for ready-to-drink beverages that can be consumed on the go. RTD Coffee provides a quick and convenient option for coffee lovers who want their caffeine fix without the hassle of brewing their own coffee.

Trends in the market: The RTD Coffee market in EU-27 is also being driven by the growing popularity of coffee culture. Coffee has become a trendy and fashionable beverage, with consumers seeking out unique and high-quality coffee experiences. This has led to the emergence of specialty coffee shops and cafes, which in turn has created a demand for premium RTD Coffee products. Manufacturers are responding to this trend by introducing innovative and premium RTD Coffee products that cater to the discerning tastes of consumers. Another trend in the RTD Coffee market in EU-27 is the increasing focus on health and wellness. Consumers are becoming more conscious about their health and are looking for healthier alternatives to traditional sugary beverages. As a result, there is a growing demand for RTD Coffee products that are low in sugar and calories, and that contain natural and organic ingredients. Manufacturers are capitalizing on this trend by launching healthier RTD Coffee options that cater to the health-conscious consumer.

Local special circumstances: The RTD Coffee market in EU-27 is also influenced by local cultural preferences. In some countries, such as Italy and France, coffee is deeply ingrained in the culture and is consumed throughout the day. This has created a strong demand for RTD Coffee products that can replicate the taste and experience of freshly brewed coffee. Manufacturers are catering to this demand by offering a wide range of RTD Coffee options that cater to different taste preferences and brewing methods.

Underlying macroeconomic factors: The growth of the RTD Coffee market in EU-27 is also supported by favorable macroeconomic factors. The EU-27 region has a large and growing population, which provides a significant consumer base for RTD Coffee products. Additionally, rising disposable incomes and increasing urbanization in many EU-27 countries have led to an increase in consumer spending on food and beverages, including RTD Coffee. Furthermore, the increasing trend of online shopping and e-commerce has made it easier for consumers to access and purchase RTD Coffee products, further driving market growth. In conclusion, the Ready-to-Drink (RTD) Coffee market in EU-27 is experiencing growth due to changing consumer preferences, the popularity of coffee culture, the focus on health and wellness, local cultural preferences, and favorable macroeconomic factors. Manufacturers are responding to these trends by offering a wide range of innovative and premium RTD Coffee products that cater to the diverse needs and preferences of consumers in the EU-27 region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.