Ready-to-Drink (RTD) Tea - EU-27

The Ready-to-Drink (RTD) Tea market in EU-27 is experiencing significant growth due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: In recent years, there has been a shift in customer preferences towards healthier beverage options. Consumers are increasingly looking for convenient and refreshing drinks that are low in calories and sugar. Ready-to-Drink (RTD) Tea, with its natural ingredients and perceived health benefits, has gained popularity among health-conscious consumers. Additionally, the rising trend of on-the-go consumption has further fueled the demand for RTD Tea in EU-27.

Trends in the market: One of the key trends in the RTD Tea market in EU-27 is the introduction of innovative flavors and blends. Manufacturers are constantly launching new and unique flavors to cater to the diverse taste preferences of consumers. This has helped in attracting a wider customer base and increasing the market share of RTD Tea. Furthermore, there has been a growing trend of organic and natural RTD Tea products, as consumers are becoming more conscious about the ingredients used in their beverages.

Local special circumstances: The RTD Tea market in EU-27 is influenced by several local special circumstances. One such circumstance is the cultural significance of tea in many European countries. Tea has been a popular beverage in Europe for centuries, and this cultural affinity towards tea has translated into a higher demand for RTD Tea. Additionally, the growing popularity of tea-based cocktails and mocktails in bars and restaurants has contributed to the increased consumption of RTD Tea in the region.

Underlying macroeconomic factors: The growth of the RTD Tea market in EU-27 can also be attributed to underlying macroeconomic factors. The region has witnessed steady economic growth, which has led to an increase in disposable incomes. As a result, consumers are willing to spend more on premium and healthier beverage options, including RTD Tea. Furthermore, the changing lifestyles and busy schedules of individuals have created a demand for convenient and ready-to-consume beverages, driving the growth of the RTD Tea market. In conclusion, the Ready-to-Drink (RTD) Tea market in EU-27 is growing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for healthier and convenient beverage options, the introduction of innovative flavors, the cultural significance of tea, and the region's economic growth have all contributed to the development of the RTD Tea market in EU-27.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.