Ready-to-Drink (RTD) Coffee & Tea - EU-27

EU-27

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Coffee & Tea market amounts to US$3.67bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.64bn in 2024.
Revenue, combined amounts to US$5.32bn in 2024.
The revenue, at home is expected to grow annually by 2.94% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Japan (US$32bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$8.21 are generated in 2024.
In the Ready-to-Drink (RTD) Coffee & Tea market, volume, at home is expected to amount to 879.60m L by 2024.
Volume, out-of-home is expected to amount to 99.82m L in 2024.
Volume, combined is expected to amount to 979.40m L in 2024.
The Ready-to-Drink (RTD) Coffee & Tea market is expected to show a volume growth, at home of 1.3% in 2025.0.
The average volume per person, at home in the Ready-to-Drink (RTD) Coffee & Tea market is expected to amount to 1.97L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Ready-to-Drink (RTD) Coffee & Tea market in EU-27 is experiencing significant growth and development.

Customer preferences: Consumers in the EU-27 are increasingly seeking convenient and on-the-go beverage options, which has fueled the demand for Ready-to-Drink (RTD) Coffee & Tea products. These products offer a convenient solution for busy individuals who want to enjoy their favorite coffee or tea flavors without the need for brewing or preparation. Additionally, the increasing health consciousness among consumers has led to a growing demand for healthier and natural beverage options. As a result, there is a rising preference for RTD Coffee & Tea products that are low in sugar, free from artificial additives, and made with natural ingredients.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in the EU-27 is the growing popularity of cold brew coffee. Cold brew coffee is brewed with cold water over an extended period, resulting in a smoother and less acidic taste compared to traditional hot brewed coffee. This trend has gained traction among coffee enthusiasts who appreciate the unique flavor profile and the perceived health benefits of cold brew coffee. As a result, many companies have introduced RTD cold brew coffee products to cater to this growing demand. Another trend in the market is the increasing variety of flavors and functional ingredients in RTD Coffee & Tea products. Companies are constantly innovating to offer consumers a wide range of options, including different coffee and tea blends, as well as added ingredients such as plant-based milk alternatives, superfoods, and natural sweeteners. This trend caters to the diverse preferences of consumers and allows them to choose products that align with their specific tastes and dietary needs.

Local special circumstances: The RTD Coffee & Tea market in the EU-27 is influenced by the rich coffee and tea culture in several countries within the region. Countries such as Italy, France, and the United Kingdom have a long-standing tradition of coffee and tea consumption, which has created a strong market for RTD products. Additionally, the growing popularity of coffee shop culture and the increasing number of coffee and tea chains have contributed to the demand for RTD Coffee & Tea products.

Underlying macroeconomic factors: The growing urbanization and busy lifestyles in the EU-27 have played a significant role in driving the demand for RTD Coffee & Tea products. As more people live in cities and have limited time for brewing or preparing beverages at home, the convenience of RTD options becomes increasingly appealing. Furthermore, the increasing disposable income and higher spending power of consumers in the EU-27 have allowed them to prioritize convenience and quality when it comes to their beverage choices. These macroeconomic factors have created a favorable environment for the growth and development of the RTD Coffee & Tea market in the EU-27.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.