Soft Drinks - CIS

The Soft Drinks market in CIS is experiencing significant growth and development in recent years.

Customer preferences: Consumers in CIS countries have shown a strong preference for soft drinks, which has contributed to the growth of the market. Soft drinks are seen as refreshing and convenient beverages that can be enjoyed on-the-go, making them popular choices for consumers in this region. Additionally, the wide variety of flavors and options available in the soft drinks market caters to the diverse tastes and preferences of consumers in CIS.

Trends in the market: One of the key trends in the soft drinks market in CIS is the increasing demand for healthier and natural beverages. Consumers are becoming more health-conscious and are seeking out products that are low in sugar and artificial ingredients. As a result, there has been a rise in the demand for natural and organic soft drinks, as well as beverages that offer functional benefits such as enhanced hydration or added vitamins and minerals. Another trend in the market is the growing popularity of energy drinks. These beverages are favored by consumers looking for a quick energy boost, particularly among younger demographics. The demand for energy drinks is driven by factors such as increasing urbanization, longer working hours, and a desire for increased productivity and alertness.

Local special circumstances: The soft drinks market in CIS is also influenced by local special circumstances. For example, in countries like Russia and Ukraine, where the climate can be quite hot in the summer, there is a higher demand for carbonated soft drinks and other refreshing beverages. On the other hand, in countries with colder climates, hot beverages like tea and coffee are more popular.

Underlying macroeconomic factors: Several macroeconomic factors contribute to the development of the soft drinks market in CIS. Economic growth and rising disposable incomes have led to an increase in consumer spending, including on beverages. Additionally, the growing urban population and changing lifestyle patterns have resulted in a greater demand for convenient and ready-to-drink beverages. Furthermore, the presence of multinational soft drink companies in the region has played a significant role in the development of the market. These companies have invested in marketing and distribution channels, making their products more accessible to consumers in CIS countries. This has contributed to the overall growth and expansion of the soft drinks market in the region. In conclusion, the Soft Drinks market in CIS is experiencing growth and development due to customer preferences for refreshing and convenient beverages, the increasing demand for healthier and natural options, and the popularity of energy drinks. Local special circumstances such as climate and lifestyle patterns also influence the market, while macroeconomic factors such as economic growth and the presence of multinational companies contribute to its development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.