Bottled Water - CIS

The Bottled Water market in CIS is experiencing significant growth and development in recent years. Customer preferences for healthy and convenient beverages, coupled with local special circumstances and underlying macroeconomic factors, have contributed to this trend. Customer preferences in the CIS region have shifted towards healthier and more convenient beverage options. Bottled water is seen as a healthier alternative to sugary drinks and carbonated beverages, as it does not contain any additives or artificial sweeteners. Additionally, the convenience of bottled water makes it a popular choice for on-the-go consumers who value portability and ease of consumption. These customer preferences have driven the demand for bottled water in the CIS market. Trends in the market show that there is a growing demand for premium and flavored bottled water in the CIS region. Consumers are willing to pay a premium for higher quality and more unique flavors. This trend is driven by the increasing disposable income and changing lifestyles of consumers in the region. As consumers become more health-conscious and seek out new and exciting beverage options, the demand for premium and flavored bottled water is expected to continue to grow. Local special circumstances in the CIS region also contribute to the development of the Bottled Water market. The region has a vast territory with varying levels of water quality and accessibility. In some areas, tap water may not be safe to drink or may have an unpleasant taste, leading consumers to turn to bottled water as a reliable and convenient source of hydration. Additionally, the CIS region experiences hot and dry summers, which further drives the demand for bottled water as a refreshing and cooling beverage option. Underlying macroeconomic factors also play a role in the development of the Bottled Water market in the CIS region. Economic growth and rising disposable incomes have increased consumer purchasing power, allowing for greater spending on premium and healthier products. Additionally, urbanization and changing lifestyles have led to an increase in the number of people living in cities, where access to clean and safe drinking water may be more limited. This has further fueled the demand for bottled water as a reliable and convenient source of hydration. In conclusion, the Bottled Water market in CIS is developing due to customer preferences for healthy and convenient beverages, the demand for premium and flavored options, local special circumstances such as water quality and accessibility, and underlying macroeconomic factors such as economic growth and urbanization. As these trends continue to shape the market, the Bottled Water industry in CIS is expected to experience further growth and expansion in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.