Ready-to-Drink (RTD) Coffee - CIS

The Ready-to-Drink (RTD) Coffee market in CIS is experiencing significant growth and development due to several key factors. Customer preferences for convenience, increasing urbanization, and changing lifestyles are driving the demand for RTD coffee products in the region. Additionally, local special circumstances and underlying macroeconomic factors are also contributing to the market's growth. Customer preferences in the CIS region are shifting towards convenience and on-the-go consumption. As busy lifestyles become more prevalent, consumers are seeking convenient and ready-to-consume beverages. RTD coffee products offer a quick and easy solution for coffee lovers who are looking for a caffeine boost without the hassle of brewing coffee at home or waiting in line at a coffee shop. The convenience factor is particularly appealing to urban consumers who have busy schedules and limited time for coffee preparation. Trends in the RTD coffee market in CIS include the introduction of innovative flavors and packaging formats. Manufacturers are constantly launching new and unique flavors to cater to the diverse tastes of consumers. Additionally, packaging plays a crucial role in attracting consumers, with eye-catching designs and convenient formats such as single-serve bottles or cans. These trends reflect the evolving preferences of consumers and their desire for variety and convenience. Local special circumstances in the CIS region also contribute to the growth of the RTD coffee market. The region has a strong coffee culture, with a significant portion of the population being coffee drinkers. However, traditional coffee consumption in the region is often associated with hot brewed coffee. The introduction of RTD coffee products provides a new and convenient way for consumers to enjoy their favorite beverage. The market is also influenced by the growing popularity of coffee chains and cafes, which have introduced RTD coffee products as part of their offerings. Underlying macroeconomic factors, such as increasing disposable incomes and rising urbanization, are driving the growth of the RTD coffee market in CIS. As disposable incomes rise, consumers have more purchasing power and are willing to spend on premium and convenient products. Urbanization leads to a faster-paced lifestyle, where consumers are seeking quick and convenient solutions for their daily needs, including coffee consumption. These factors create a favorable environment for the growth of the RTD coffee market in the region. In conclusion, the Ready-to-Drink (RTD) Coffee market in CIS is experiencing significant growth and development driven by customer preferences for convenience, increasing urbanization, and changing lifestyles. The introduction of innovative flavors and packaging formats, along with the strong coffee culture and the influence of macroeconomic factors, contribute to the market's growth. As the market continues to evolve, manufacturers and retailers need to stay updated with consumer trends and preferences to capitalize on the opportunities presented by the growing demand for RTD coffee products in the region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.