Ready-to-Drink (RTD) Tea - CIS

CIS

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Tea market amounts to US$92.31m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$11.35m in 2024.
Revenue, combined amounts to US$103.70m in 2024.
The revenue, at home is expected to grow annually by 7.71% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$24bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$0.38 are generated in 2024.
In the Ready-to-Drink (RTD) Tea market, volume, at home is expected to amount to 84.45m L by 2024.
Volume, out-of-home is expected to amount to 3.18m L in 2024.
Volume, combined is expected to amount to 87.63m L in 2024.
The Ready-to-Drink (RTD) Tea market is expected to show a volume growth, at home of 3.5% in 2025.0.
The average volume per person, at home in the Ready-to-Drink (RTD) Tea market is expected to amount to 0.35L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Ready-to-Drink (RTD) Tea market in CIS is witnessing significant growth and development in recent years.

Customer preferences: Customers in the CIS region are increasingly adopting healthier lifestyles and looking for convenient beverage options. Ready-to-Drink (RTD) Tea, with its natural ingredients and perceived health benefits, is gaining popularity among health-conscious consumers. The convenience factor of RTD Tea, which allows consumers to enjoy a refreshing beverage on the go, is also driving its demand in the market.

Trends in the market: One of the key trends in the RTD Tea market in CIS is the growing demand for organic and natural products. Consumers are becoming more aware of the potential health risks associated with artificial additives and preservatives in food and beverages. As a result, they are seeking out RTD Tea brands that offer organic and natural ingredients. This trend is driving the growth of organic RTD Tea products in the market. Another trend in the market is the increasing popularity of flavored RTD Tea. Consumers in the CIS region are looking for variety and unique flavors in their beverages. RTD Tea brands are responding to this demand by introducing a wide range of flavors, including fruit-infused teas and herbal blends. These flavored RTD Tea products are attracting a younger consumer base who are looking for innovative and refreshing beverage options.

Local special circumstances: The CIS region has a rich tea-drinking culture, with tea being a popular beverage choice among consumers. This cultural preference for tea has created a favorable environment for the growth of the RTD Tea market. Consumers in the CIS region are already familiar with tea and its benefits, making them more receptive to RTD Tea products.

Underlying macroeconomic factors: The growing middle-class population in the CIS region is a major driver of the RTD Tea market. As disposable incomes increase, consumers have more purchasing power to spend on convenience and premium products like RTD Tea. The rising urbanization and changing lifestyles in the region are also contributing to the growth of the market. In addition, the increasing penetration of modern retail channels, such as supermarkets and convenience stores, is making RTD Tea more accessible to consumers. These retail channels provide a wide range of RTD Tea brands and flavors, making it easier for consumers to find their preferred products. Overall, the Ready-to-Drink (RTD) Tea market in CIS is experiencing growth due to the increasing demand for healthier and convenient beverage options. The market is driven by customer preferences for organic and natural products, as well as flavored RTD Tea. The local tea-drinking culture and the growing middle-class population in the region are also contributing to the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.