Soft Drinks - Americas

Americas

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$172.90bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$248.60bn in 2024.
Revenue, combined amounts to US$421.50bn in 2024.
The revenue, at home is expected to grow annually by 2.05% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$170.00 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 100.00bn L by 2024.
Volume, out-of-home is expected to amount to 22.03bn L in 2024.
Volume, combined is expected to amount to 122.00bn L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of -0.3% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 98.35L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soft Drinks market in Americas is experiencing significant growth and development.

Customer preferences: In the Americas, customers have shown a strong preference for soft drinks, with a particular emphasis on convenience and health-conscious options. Consumers are increasingly seeking out beverages that are low in sugar, calories, and artificial ingredients. This has led to a rise in demand for diet and zero-calorie soft drinks, as well as natural and organic options. Additionally, consumers are looking for innovative flavors and packaging that enhance their overall drinking experience.

Trends in the market: One of the key trends in the Soft Drinks market in the Americas is the growing popularity of functional beverages. These include energy drinks, sports drinks, and enhanced water products that offer added health benefits. Consumers are seeking out these beverages to boost their energy levels, improve athletic performance, and support overall wellness. As a result, companies are investing in research and development to create new and innovative functional beverages that cater to these consumer needs. Another trend in the market is the increasing demand for premium and craft soft drinks. Consumers are willing to pay a higher price for unique and high-quality beverages that offer a differentiated taste and experience. This has led to the emergence of small-scale soft drink producers who focus on artisanal production methods and use locally sourced ingredients. These craft soft drinks are often marketed as healthier alternatives to traditional carbonated beverages, further appealing to health-conscious consumers.

Local special circumstances: In North America, the Soft Drinks market is dominated by large multinational companies that have a strong presence and distribution network. These companies have the resources to invest in marketing and advertising campaigns that target a wide range of consumers. Additionally, they have the advantage of economies of scale, allowing them to offer competitive pricing and a wide variety of products. In Latin America, there is a strong cultural preference for carbonated beverages, with soda being a popular choice among consumers. This has led to the presence of a vibrant and competitive market, with both local and international soft drink companies vying for market share. In this region, companies often tailor their products to suit local tastes and preferences, offering unique flavors and packaging that appeal to the local population.

Underlying macroeconomic factors: The Soft Drinks market in the Americas is influenced by several macroeconomic factors. Rising disposable incomes and changing lifestyles have led to an increase in consumer spending on beverages. Additionally, urbanization and a growing middle class have resulted in a higher demand for convenience products, including soft drinks. These factors, coupled with a large and growing population, have created a favorable environment for the growth of the Soft Drinks market in the Americas. Furthermore, the increasing health consciousness among consumers has been a driving force behind the shift towards healthier soft drink options. As consumers become more aware of the negative health effects of excessive sugar consumption, they are seeking out alternatives that align with their health goals. This has prompted soft drink companies to reformulate their products and introduce low-sugar and zero-calorie options to cater to this demand. In conclusion, the Soft Drinks market in the Americas is experiencing growth and development driven by customer preferences for convenience, health-conscious options, and innovative flavors. The market is also influenced by local special circumstances, such as the dominance of multinational companies in North America and the cultural preference for carbonated beverages in Latin America. Underlying macroeconomic factors, including rising disposable incomes and increasing health consciousness, are contributing to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.