Bottled Water - Americas

Americas

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Bottled Water market amounts to US$94.51bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$60.61bn in 2024.
Revenue, combined amounts to US$155.10bn in 2024.
The revenue, at home is expected to grow annually by 2.91% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$63bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$92.94 are generated in 2024.
In the Bottled Water market, volume, at home is expected to amount to 124.50bn L by 2024.
Volume, out-of-home is expected to amount to 12.31bn L in 2024.
Volume, combined is expected to amount to 136.80bn L in 2024.
The Bottled Water market is expected to show a volume growth, at home of 1.5% in 2025.0.
The average volume per person, at home in the Bottled Water market is expected to amount to 122.50L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Bottled Water market in Americas has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Bottled Water market in Americas is the increasing health consciousness among consumers. With growing concerns about the quality of tap water, many consumers are opting for bottled water as a safer and healthier alternative. Additionally, the convenience factor of bottled water is also driving its popularity, as it is readily available and easy to carry on the go.

Trends in the market: One of the key trends in the Bottled Water market in Americas is the rising demand for flavored and functional water. Consumers are looking for more variety and options in their bottled water choices, and companies are responding to this demand by introducing flavored and functional water products. Flavored water offers a refreshing twist to traditional bottled water, while functional water provides additional health benefits such as electrolytes or vitamins. This trend is particularly popular among younger consumers who are looking for healthier alternatives to sugary beverages. Another trend in the Bottled Water market in Americas is the growing popularity of premium and luxury bottled water brands. These brands offer unique packaging, exotic water sources, and claims of superior quality. Consumers are willing to pay a premium price for these products as they perceive them to be of higher quality and status symbols. This trend is driven by the increasing disposable income and changing lifestyles of consumers in the region.

Local special circumstances: In certain countries in Americas, such as Mexico and Brazil, the Bottled Water market is also influenced by cultural factors. In Mexico, for example, bottled water consumption is driven by concerns about the safety of tap water due to inadequate infrastructure and water contamination issues. Similarly, in Brazil, the Bottled Water market is fueled by the preference for cold water as a way to beat the hot and humid climate. These local special circumstances contribute to the overall growth of the Bottled Water market in Americas.

Underlying macroeconomic factors: The growing population and urbanization in Americas are also contributing to the growth of the Bottled Water market. As more people move to cities and live in apartments or condos, the access to clean and safe tap water becomes a challenge. This leads to an increased reliance on bottled water as a primary source of drinking water. Additionally, the rising disposable income in the region allows consumers to spend more on premium bottled water brands, further driving the market growth. In conclusion, the Bottled Water market in Americas is experiencing growth due to increasing health consciousness, the demand for flavored and functional water, the popularity of premium and luxury brands, local special circumstances, and underlying macroeconomic factors such as population growth and rising disposable income.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.