Ready-to-Drink (RTD) Coffee & Tea - Americas

The Ready-to-Drink (RTD) Coffee & Tea market in Americas has been experiencing significant growth in recent years.

Customer preferences: One of the key reasons for the growth of the RTD Coffee & Tea market in Americas is the changing preferences of consumers. With busy lifestyles and increasing health consciousness, consumers are looking for convenient and healthy beverage options. RTD Coffee & Tea products provide a quick and easy solution for consumers who are on the go and want a refreshing and energizing drink. Additionally, the increasing popularity of coffee shops and cafes has also contributed to the growth of the RTD Coffee & Tea market, as consumers are now looking to recreate the café experience at home or on the go.

Trends in the market: One of the major trends in the RTD Coffee & Tea market in Americas is the growing demand for functional beverages. Consumers are increasingly seeking beverages that offer additional health benefits, such as antioxidants, vitamins, and natural ingredients. As a result, manufacturers are introducing new product variants that cater to these specific consumer demands. Another trend in the market is the rise of premium and artisanal RTD Coffee & Tea products. Consumers are willing to pay a premium for high-quality and unique beverages that offer a superior taste experience. This has led to the emergence of small, niche brands that focus on creating innovative and gourmet RTD Coffee & Tea offerings.

Local special circumstances: In the Americas, there are certain local circumstances that have influenced the growth of the RTD Coffee & Tea market. For example, in North America, there is a strong coffee culture, with consumers enjoying a variety of coffee-based beverages throughout the day. This has created a favorable environment for the growth of the RTD Coffee & Tea market, as consumers are already familiar with and have a preference for coffee-based drinks. In South America, on the other hand, tea is more popular, and this has influenced the types of RTD Coffee & Tea products that are available in the market. For instance, there is a wide range of RTD mate tea products in South America, catering to the local preference for this traditional beverage.

Underlying macroeconomic factors: Several macroeconomic factors have contributed to the growth of the RTD Coffee & Tea market in Americas. Firstly, the region has a large and growing population, which provides a significant consumer base for RTD beverage products. Additionally, rising disposable incomes and urbanization have led to an increase in purchasing power and a greater demand for convenience products like RTD Coffee & Tea. Furthermore, the expansion of modern retail channels, such as supermarkets and convenience stores, has made RTD Coffee & Tea products more accessible to consumers, further driving market growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.