Ready-to-Drink (RTD) Coffee - Americas

Americas

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Coffee market amounts to US$11.88bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$261.70m in 2024.
Revenue, combined amounts to US$12.14bn in 2024.
The revenue, at home is expected to grow annually by 3.01% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Japan (US$12bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$11.68 are generated in 2024.
In the Ready-to-Drink (RTD) Coffee market, volume, at home is expected to amount to 1.60bn L by 2024.
Volume, out-of-home is expected to amount to 7.83m L in 2024.
Volume, combined is expected to amount to 1.61bn L in 2024.
The Ready-to-Drink (RTD) Coffee market is expected to show a volume growth, at home of 2.8% in 2025.0.
The average volume per person, at home in the Ready-to-Drink (RTD) Coffee market is expected to amount to 1.57L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Ready-to-Drink (RTD) Coffee market in Americas has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Coffee market in Americas is the changing preferences of customers. With busy lifestyles and increasing demand for convenience, consumers are looking for on-the-go beverage options that are both refreshing and energizing. RTD coffee offers a convenient solution for consumers who want a quick caffeine boost without the need for brewing or waiting in line at a coffee shop. Additionally, the growing popularity of coffee culture and the desire for unique and innovative flavors have also contributed to the increasing demand for RTD coffee products.

Trends in the market: One of the key trends in the RTD Coffee market in Americas is the rising popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smooth and less acidic flavor profile. This trend has gained traction among consumers who prefer a milder and less bitter taste compared to traditional hot brewed coffee. As a result, many RTD coffee brands have started to offer cold brew coffee options to cater to this growing demand. Another trend in the RTD Coffee market in Americas is the increasing focus on health and wellness. Consumers are becoming more conscious about their beverage choices and are seeking out products that are low in sugar, calories, and artificial ingredients. As a response to this trend, many RTD coffee brands have started to introduce healthier options such as low-sugar or sugar-free variants, as well as products made with natural ingredients and plant-based milk alternatives.

Local special circumstances: In the United States, one of the largest markets for RTD coffee in Americas, the popularity of coffee shops and cafes has played a significant role in driving the growth of the RTD coffee market. The coffee culture in the US has created a strong demand for high-quality and premium coffee products, which has translated into the RTD coffee market as well. Many consumers who enjoy specialty coffee at cafes are now looking for similar taste and quality in their ready-to-drink options.

Underlying macroeconomic factors: The growing disposable income and urbanization in the Americas have also contributed to the growth of the RTD Coffee market. As more people move to urban areas and lead fast-paced lifestyles, the demand for convenient and portable beverage options has increased. Additionally, the increasing number of working professionals and students who rely on caffeine to stay energized throughout the day has also fueled the demand for RTD coffee products. In conclusion, the Ready-to-Drink (RTD) Coffee market in Americas is experiencing growth due to changing customer preferences, including the demand for convenience and unique flavors. The rise of cold brew coffee and the focus on health and wellness are also driving trends in the market. Local special circumstances, such as the popularity of coffee shops in the US, and underlying macroeconomic factors, such as increasing disposable income and urbanization, are also contributing to the growth of the RTD Coffee market in Americas.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.