Soft Drinks - Albania

The Soft Drinks market in Albania has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Soft Drinks market have shifted towards healthier options, with a growing demand for low-sugar and natural beverages. This trend is in line with global consumer preferences, as people become more health-conscious and seek out products that align with their wellness goals. In Albania, consumers are increasingly opting for soft drinks that contain natural ingredients, such as fruit juices and herbal extracts, as well as those with reduced sugar content. This shift in preferences has led to the introduction of new products in the market, including a range of healthier soft drink options. Trends in the Soft Drinks market in Albania include the rise of functional beverages, such as energy drinks and sports drinks. These beverages are gaining popularity among consumers who are looking for an extra boost of energy or hydration during physical activities. The demand for functional beverages is driven by the growing fitness and wellness trend, as well as the increasing participation in sports and outdoor activities. In addition, the availability of a wide variety of flavors and packaging options has also contributed to the growth of the Soft Drinks market in Albania. Local special circumstances in Albania, such as the hot climate and the popularity of outdoor dining and socializing, have also played a role in the development of the Soft Drinks market. Soft drinks are often consumed as refreshing beverages to quench thirst and provide relief from the heat. The culture of socializing and dining outdoors, especially during the summer months, has further fueled the demand for soft drinks in Albania. This has led to the establishment of numerous cafes, restaurants, and bars that offer a wide selection of soft drinks to cater to the preferences of consumers. Underlying macroeconomic factors, such as increasing disposable income and urbanization, have also contributed to the growth of the Soft Drinks market in Albania. As the economy continues to improve and more people move to urban areas, there is a greater demand for convenience and ready-to-drink beverages. This has led to an increase in the consumption of soft drinks, as they are easily accessible and can be enjoyed on-the-go. In conclusion, the Soft Drinks market in Albania is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for healthier options, functional beverages, and the culture of outdoor dining and socializing have all contributed to the development of the market. With the continued focus on health and wellness, as well as the increasing urbanization and disposable income, the Soft Drinks market in Albania is expected to continue its positive trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.