Ready-to-Drink (RTD) Coffee & Tea - Albania

The Ready-to-Drink (RTD) Coffee & Tea market in Albania has been experiencing significant growth in recent years.

Customer preferences: Albanian consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the increasing popularity of RTD coffee and tea. The fast-paced lifestyles of modern consumers have led to a greater demand for ready-to-drink beverages that can be consumed easily and quickly. Additionally, the younger generation in Albania has embraced the Western culture of coffee consumption, leading to a rise in the popularity of RTD coffee among this demographic.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Albania is the increasing variety of flavors and options available to consumers. Manufacturers have been introducing new and innovative flavors to cater to the diverse tastes of Albanian consumers. This has helped to attract a wider customer base and has contributed to the overall growth of the market. Another trend in the market is the rising demand for healthier and natural ingredients in RTD coffee and tea products. Consumers are becoming more health-conscious and are seeking beverages that offer nutritional benefits. As a result, manufacturers are incorporating natural ingredients and reducing the use of artificial additives and preservatives in their products.

Local special circumstances: Albania has a strong coffee culture, with coffee being an integral part of the daily routine for many Albanians. This cultural preference for coffee has created a favorable environment for the growth of the RTD coffee market in the country. Additionally, the increasing number of coffee shops and cafes in Albania has helped to popularize RTD coffee among consumers.

Underlying macroeconomic factors: The growing economy of Albania has played a significant role in the development of the RTD Coffee & Tea market. As the disposable income of Albanian consumers has increased, they have become more willing to spend on premium and convenience products, including RTD coffee and tea. The improving economic conditions in the country have also led to an expansion of the retail sector, providing greater accessibility to RTD coffee and tea products. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Albania has been thriving due to customer preferences for convenience and on-the-go products, the introduction of new flavors and healthier ingredients, the strong coffee culture in the country, and the improving macroeconomic conditions. This market is expected to continue growing in the coming years as more consumers embrace the convenience and variety offered by RTD coffee and tea products.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.