Ready-to-Drink (RTD) Coffee - Albania

The Ready-to-Drink (RTD) Coffee market in Albania has been experiencing significant growth in recent years.

Customer preferences: Albanian consumers have shown a growing preference for convenience and on-the-go consumption, which has fueled the demand for RTD coffee products. The busy lifestyles of urban consumers, coupled with the increasing popularity of coffee culture, have led to a rise in the consumption of RTD coffee as a convenient and quick caffeine fix.

Trends in the market: One of the key trends in the RTD coffee market in Albania is the increasing availability and variety of products. Both local and international brands have expanded their product portfolios to cater to the growing demand. This has resulted in a wider range of flavors, packaging options, and sizes, allowing consumers to choose according to their preferences and needs. Additionally, there has been a rise in the popularity of premium and specialty RTD coffee products, targeting consumers who are willing to pay a premium for higher quality and unique flavors.

Local special circumstances: Albania has a strong coffee culture, with coffee being an integral part of daily life. Traditional coffee consumption in Albania is typically in the form of Turkish coffee, which is prepared and enjoyed slowly. However, the rising popularity of RTD coffee does not replace the traditional coffee culture but rather complements it. RTD coffee is often consumed as a quick pick-me-up or as a refreshing beverage during hot summer months. The convenience and portability of RTD coffee make it a popular choice among busy urban dwellers who are always on the go.

Underlying macroeconomic factors: The growing economy of Albania has played a significant role in the development of the RTD coffee market. As disposable incomes increase, consumers have more purchasing power to spend on non-essential items such as RTD coffee. Additionally, urbanization and the rise of the middle class have led to lifestyle changes, including a greater emphasis on convenience and ready-to-consume products. These factors, combined with the strong coffee culture in Albania, have created a favorable environment for the growth of the RTD coffee market. In conclusion, the Ready-to-Drink (RTD) Coffee market in Albania is experiencing growth due to the increasing preference for convenience and on-the-go consumption. The availability of a wide range of products, including premium and specialty options, has further fueled the demand. The local coffee culture and the growing economy of Albania have also contributed to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.