Bottled Water - Albania

The Bottled Water market in Albania has been experiencing significant growth in recent years.

Customer preferences: Albanian consumers are increasingly choosing bottled water over other beverages due to its convenience, perceived health benefits, and safety. With the growing awareness of the importance of hydration for overall well-being, more people are opting for bottled water as a healthier alternative to sugary drinks. Additionally, the convenience of bottled water makes it a popular choice for on-the-go consumption.

Trends in the market: One of the key trends in the Albanian Bottled Water market is the increasing demand for premium and flavored water. As consumers become more health-conscious, they are willing to pay a premium for bottled water that is perceived to be of higher quality. Flavored water, such as those infused with fruits or herbs, is also gaining popularity as it offers a refreshing and flavorful alternative to plain water. Another trend in the market is the rise of eco-friendly packaging options. Albanian consumers are becoming more environmentally conscious and are actively seeking out bottled water brands that use sustainable packaging materials, such as recycled plastic or biodegradable materials. This trend is driven by the growing concern for plastic pollution and the desire to reduce the environmental impact of single-use plastic bottles.

Local special circumstances: Albania's geographical location and climate contribute to the high demand for bottled water. The country is known for its mountainous terrain and natural springs, which are often marketed as sources of pure and mineral-rich water. The availability of these natural resources has created a strong market for locally sourced bottled water brands.

Underlying macroeconomic factors: The growth of the Bottled Water market in Albania can also be attributed to the country's improving economic conditions. As disposable incomes rise, consumers have more purchasing power to spend on non-essential items, such as bottled water. Additionally, the tourism industry in Albania has been expanding, attracting both domestic and international tourists who contribute to the demand for bottled water. In conclusion, the Bottled Water market in Albania is experiencing growth due to changing customer preferences, including a preference for healthier beverages and eco-friendly packaging. The availability of natural water sources in the country and improving economic conditions also contribute to the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.