Ready-to-Drink (RTD) Tea - EMEA

EMEA

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Tea market amounts to US$3.37bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.92bn in 2024.
Revenue, combined amounts to US$5.29bn in 2024.
The revenue, at home is expected to grow annually by 4.64% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$24bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$1.38 are generated in 2024.
In the Ready-to-Drink (RTD) Tea market, volume, at home is expected to amount to 1.20bn L by 2024.
Volume, out-of-home is expected to amount to 129.60m L in 2024.
Volume, combined is expected to amount to 1.33bn L in 2024.
The Ready-to-Drink (RTD) Tea market is expected to show a volume growth, at home of 2.0% in 2025.0.
The average volume per person, at home in the Ready-to-Drink (RTD) Tea market is expected to amount to 0.49L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Ready-to-Drink (RTD) Tea market in Worldwide is experiencing significant growth and development.

Customer preferences: Consumers worldwide are increasingly seeking healthier beverage options, and this trend is driving the growth of the RTD tea market. Ready-to-drink teas are perceived as a healthier alternative to carbonated soft drinks and other sugary beverages. They are often made with natural ingredients and contain fewer calories and less sugar. Additionally, RTD teas often offer functional benefits, such as antioxidants and herbal extracts, which further appeal to health-conscious consumers.

Trends in the market: One of the key trends in the RTD tea market is the increasing demand for natural and organic products. Consumers are becoming more aware of the potential health risks associated with artificial additives and preservatives, leading them to seek out products that are made with natural ingredients. As a result, many RTD tea brands are focusing on promoting their use of natural ingredients and highlighting any organic certifications they may have. Another trend in the market is the growing popularity of flavored and specialty RTD teas. While traditional black and green teas remain popular, consumers are increasingly looking for unique and innovative flavors. This has led to the introduction of a wide variety of flavored RTD teas, including fruit-infused teas, herbal blends, and even exotic flavors from around the world. Additionally, specialty RTD teas, such as matcha and kombucha, are gaining traction among health-conscious consumers.

Local special circumstances: In Asia, particularly in countries like China and Japan, RTD tea has a long history and is deeply ingrained in the culture. Tea is widely consumed in these countries, both hot and cold, and RTD tea is a convenient and popular option for on-the-go consumption. As a result, the RTD tea market in Asia is well-established and continues to grow steadily. In North America, the RTD tea market is driven by a combination of health-conscious consumers and the demand for convenient beverages. With busy lifestyles and a focus on wellness, many consumers in the region are turning to RTD teas as a healthier alternative to sugary drinks. Additionally, the rise of e-commerce and online grocery delivery services has made it easier for consumers to access a wide variety of RTD tea options.

Underlying macroeconomic factors: The growth of the RTD tea market is also influenced by macroeconomic factors. Rising disposable incomes in emerging economies, such as China and India, are driving increased consumption of RTD tea products. As consumers in these countries have more money to spend, they are able to afford the convenience and health benefits of RTD teas. Furthermore, changing demographics and urbanization are also contributing to the growth of the RTD tea market. As more people move to cities and adopt busier lifestyles, there is a greater demand for convenient and on-the-go beverage options. RTD teas, with their portable packaging and wide availability, are well-suited to meet this demand. In conclusion, the Ready-to-Drink (RTD) Tea market in Worldwide is experiencing growth and development due to increasing customer preferences for healthier beverage options, the demand for natural and organic products, and the popularity of flavored and specialty RTD teas. Local special circumstances, such as the long-standing tea culture in Asia and the convenience-driven market in North America, further contribute to the growth of the market. Additionally, underlying macroeconomic factors, such as rising disposable incomes and changing demographics, play a significant role in driving the growth of the RTD tea market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.