Ready-to-Drink (RTD) Coffee - EMEA

The Ready-to-Drink (RTD) Coffee market in Worldwide is experiencing significant growth and development.

Customer preferences: Customers are increasingly seeking convenience and on-the-go options, which has led to a rise in demand for ready-to-drink coffee products. The busy lifestyles of consumers in Worldwide have made RTD coffee an attractive choice for those looking for a quick caffeine fix. Additionally, the growing popularity of coffee culture and the desire for unique flavors and varieties have also contributed to the increasing demand for RTD coffee.

Trends in the market: One of the key trends in the RTD coffee market in Worldwide is the increasing availability and variety of products. Major coffee brands and beverage companies are launching new RTD coffee products to cater to the growing demand. These products range from traditional black coffee to flavored options such as mocha, vanilla, and caramel. Additionally, there is a growing trend towards healthier options, with the introduction of low-sugar and plant-based alternatives.

Local special circumstances: In Worldwide, the RTD coffee market is influenced by local coffee consumption habits and preferences. For example, in countries with a strong coffee culture, such as Italy and Brazil, there is a preference for traditional black coffee flavors. On the other hand, in countries with a sweeter palate, such as the United States and Japan, there is a higher demand for flavored and sweetened RTD coffee options. Local coffee traditions and preferences also play a role in the marketing and positioning of RTD coffee products in different regions.

Underlying macroeconomic factors: The growth of the RTD coffee market in Worldwide is also driven by underlying macroeconomic factors. Rising disposable incomes and increasing urbanization have led to a higher demand for convenient and ready-to-consume products. In addition, the growing popularity of coffee shops and cafes has created a market for RTD coffee products, allowing consumers to enjoy their favorite coffee flavors outside of traditional coffee shop settings. Furthermore, the increasing penetration of e-commerce and online grocery platforms has made it easier for consumers to access and purchase RTD coffee products, further fueling market growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.