Definition:
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market does not include coffee and tea products in dry form, such as Instant coffee and tea leaves. These are shown separately in the Hot Drinks market.
Structure:
The Ready-to-Drink Coffee & Tea market is divided into 2 markets:
Additional information:
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.
The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.
Key players include Nestlé, Starbucks, PepsiCo, The Coca-Cola Company, and Unilever.Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Apr 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
The Ready-to-Drink (RTD) Coffee & Tea market in CIS is experiencing significant growth due to changing customer preferences, emerging trends, and local special circumstances.
Customer preferences: In recent years, there has been a growing demand for convenience among consumers in the CIS region. This has led to an increased preference for ready-to-drink beverages such as coffee and tea that can be consumed on-the-go. Additionally, there is a rising interest in healthier beverage options, with consumers seeking products that are low in sugar and use natural ingredients.
Trends in the market: One of the key trends in the RTD Coffee & Tea market in CIS is the introduction of innovative flavors and formulations. Manufacturers are constantly launching new products with unique flavors and functional ingredients to cater to the diverse tastes of consumers. This includes flavors such as matcha, chai, and caramel, as well as functional ingredients like collagen and probiotics. Another trend in the market is the increasing popularity of premium and specialty RTD coffee and tea products. Consumers are willing to pay a higher price for products that offer a unique and high-quality experience. This has led to the emergence of artisanal coffee and tea brands, as well as the introduction of premium packaging and branding.
Local special circumstances: The CIS region is known for its rich tea-drinking culture, with countries like Russia and Kazakhstan having a long history of tea consumption. This cultural preference for tea has influenced the RTD Coffee & Tea market, with a higher demand for ready-to-drink tea products compared to coffee. However, there is also a growing interest in coffee among younger consumers, leading to an expansion of the RTD coffee segment. Additionally, the CIS region experiences extreme weather conditions, with cold winters and hot summers. This has created a demand for both hot and cold beverages throughout the year. In response to this, manufacturers have introduced a range of RTD coffee and tea products that can be consumed both hot and cold, catering to the changing weather conditions.
Underlying macroeconomic factors: The growing middle class in the CIS region has contributed to the expansion of the RTD Coffee & Tea market. As disposable incomes increase, consumers have more purchasing power and are willing to spend on premium and convenience products. This has created a favorable environment for the growth of the market. Furthermore, urbanization and the increasing number of young professionals in the CIS region have also played a role in the development of the RTD Coffee & Tea market. With busy lifestyles and limited time for preparation, consumers are turning to ready-to-drink options as a convenient and time-saving solution. In conclusion, the RTD Coffee & Tea market in CIS is witnessing growth driven by changing customer preferences, emerging trends, and local special circumstances. The demand for convenience, healthier options, and innovative flavors is shaping the market, while cultural preferences for tea and extreme weather conditions are influencing product offerings. The growing middle class and urbanization in the region are also contributing to the expansion of the market.
Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.
Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.
Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.
Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Sep 2024
Source: Statista Market Insights