Juices - EU-27 | Statista Market Forecast

Juices - EU-27

EU-27

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Juices market amounts to US$10.70bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$11.01bn in 2024.
Revenue, combined amounts to US$21.71bn in 2024.
The revenue, at home is expected to grow annually by 1.47% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$14bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$23.91 are generated in 2024.
In the Juices market, volume, at home is expected to amount to 3.75bn L by 2024.
Volume, out-of-home is expected to amount to 567.90m L in 2024.
Volume, combined is expected to amount to 4.32bn L in 2024.
The Juices market is expected to show a volume growth, at home of -0.4% in 2025.0.
The average volume per person, at home in the Juices market is expected to amount to 8.38L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Juices market in EU-27 is experiencing significant growth due to changing customer preferences and trends in the market.

Customer preferences: Consumers in the EU-27 are increasingly health-conscious and are seeking healthier beverage options. As a result, there has been a growing demand for natural and organic juices that are free from artificial additives and preservatives. Customers are also looking for juices that offer functional benefits, such as those fortified with vitamins and minerals. Additionally, there is a rising interest in exotic and unique flavors, as consumers seek new taste experiences.

Trends in the market: One of the key trends in the Juices market in EU-27 is the shift towards plant-based and vegan products. Many consumers are adopting plant-based diets for health, environmental, and ethical reasons, and this has led to a surge in demand for plant-based juices. This trend is further fueled by the increasing availability of plant-based ingredients and the development of innovative manufacturing processes that can extract juices from a wide variety of fruits and vegetables. Another trend in the market is the rise of functional juices. These are juices that are fortified with additional nutrients, such as vitamins, minerals, and antioxidants. Functional juices are marketed as offering specific health benefits, such as immune support, detoxification, and energy boosting. This trend is driven by the growing interest in health and wellness among consumers, who are willing to pay a premium for products that offer added nutritional value.

Local special circumstances: The Juices market in EU-27 is influenced by the diverse cultural and culinary traditions of the member countries. Each country has its own unique preferences and tastes when it comes to juices. For example, citrus juices are particularly popular in Mediterranean countries, while berry juices are favored in Northern European countries. This regional variation in preferences creates opportunities for local juice manufacturers to cater to specific markets and develop products that resonate with local consumers.

Underlying macroeconomic factors: The growing Juices market in EU-27 can also be attributed to favorable macroeconomic factors. The region has experienced steady economic growth, which has led to increased disposable incomes and higher purchasing power among consumers. This has resulted in a greater willingness to spend on premium and healthier products, including juices. Additionally, the EU-27 has a well-developed distribution network and infrastructure, which facilitates the availability of a wide range of juices to consumers across the region. In conclusion, the Juices market in EU-27 is witnessing growth due to changing customer preferences for healthier and functional beverages. The shift towards plant-based and vegan products, as well as the demand for juices with added nutritional benefits, are key trends driving the market. The diverse cultural and culinary traditions within the region also contribute to the market's development. Overall, favorable macroeconomic factors, such as economic growth and a well-established distribution network, further support the growth of the Juices market in EU-27.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.