Skip to main content
  1. Market Insights
  2. Consumer
  3. Non-Alcoholic Drinks

Juices - Eastern Europe

Eastern Europe
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Juices market amounts to US$1.83bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$495.50m in 2024.
  • Revenue, combined amounts to US$2.33bn in 2024.
  • The revenue, at home is expected to grow annually by 1.70% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$14bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$7.71 are generated in 2024.
  • In the Juices market, volume, at home is expected to amount to 1.09bn L by 2024.
  • Volume, out-of-home is expected to amount to 64.69m L in 2024.
  • Volume, combined is expected to amount to 1.15bn L in 2024.
  • The Juices market is expected to show a volume growth, at home of -2.5% in 2025.0.
  • The average volume per person, at home in the Juices market is expected to amount to 4.58L in 2024.

Definition:

This market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. These juices can be directly pressed or from concentrate. Not included are fruit nectars or other drinks which do not have 100% fruit juice content. Fruit nectars with limited fruit content and juice-based soft drinks are not included here.

Structure:

The market consists of 6 markets:

  • Orange Juice
  • Apple Juice
  • Grapefruit Juice
  • Pineapple Juice
  • Grape Juice
  • Other Juice, Juice Mixtures & Smoothies

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company (e.g. Innocent), PepsiCo (e.g. Tropicana), Minute Maid, and Del Monte.

In-Scope

  • Fruit Juices (containing 100% fruit juice content)
  • Vegetable juices (containing 100% vegetable juice content)
  • Fruit juice mixtures and smoothies (100% fruit juice content)

Out-Of-Scope

  • Syrups and nectars (<100% Fruit content; see Soft Drinks segment)
  • Soft drinks with fruit juice content (see Soft Drinks segment)
Juices: market data & analysis - Cover

Market Insights Report

Juices: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Juices market in Eastern Europe has been experiencing steady growth in recent years. Customer preferences for healthier beverage options, combined with local special circumstances and underlying macroeconomic factors, have contributed to the development of this market.

    Customer preferences:
    In Eastern Europe, there has been a growing demand for healthier beverage options, including juices. Consumers are becoming more health-conscious and are actively seeking out products that are perceived as being better for their overall well-being. Juices, with their natural ingredients and potential health benefits, have become a popular choice among consumers in the region. Additionally, the convenience of packaged juices has also contributed to their popularity, as they offer a quick and easy way to consume fruits and vegetables.

    Trends in the market:
    One of the key trends in the Juices market in Eastern Europe is the increasing popularity of natural and organic juices. Consumers are becoming more aware of the potential health risks associated with artificial additives and preservatives, leading them to seek out products that are made from natural ingredients. This trend is driven by a desire for healthier options and a preference for products that are perceived as being more environmentally friendly. Another trend in the market is the rise of functional juices. These are juices that are fortified with additional nutrients or ingredients that offer specific health benefits. For example, juices enriched with vitamins or antioxidants are gaining popularity among consumers who are looking for products that can support their immune system or provide an energy boost. This trend is driven by the growing interest in functional foods and beverages that offer added health benefits beyond basic nutrition.

    Local special circumstances:
    Eastern Europe has a rich agricultural heritage, with a wide variety of fruits and vegetables grown in the region. This abundance of local produce has created a favorable environment for the development of the Juices market. Local juice manufacturers have access to a diverse range of fruits and vegetables, allowing them to produce a wide variety of juice flavors and blends. This local production also helps to reduce transportation costs and ensures that the juices are fresh and of high quality.

    Underlying macroeconomic factors:
    The improving economic conditions in Eastern Europe have also contributed to the growth of the Juices market. As disposable incomes rise, consumers have more purchasing power to spend on premium and healthier products, including juices. The increasing urbanization in the region has also played a role, as urban dwellers tend to have busier lifestyles and are more likely to opt for convenient and ready-to-drink beverage options like juices. In conclusion, the Juices market in Eastern Europe is developing due to customer preferences for healthier options, the rise of natural and organic products, the popularity of functional juices, the region's rich agricultural heritage, and the improving macroeconomic conditions. As consumers continue to prioritize their health and wellness, the demand for juices is expected to continue growing in the coming years.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

    Consumer

    Access more Market Insights on Consumer topics with our featured report

    Juices: market data & analysis - BackgroundJuices: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.