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Ready-to-Drink (RTD) Coffee & Tea - Eastern Europe

Eastern Europe
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Coffee & Tea market amounts to US$88.80m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$10.87m in 2024.
  • Revenue, combined amounts to US$99.67m in 2024.
  • The revenue, at home is expected to grow annually by 5.24% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated Japan (US$32bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$0.37 are generated in 2024.
  • In the Ready-to-Drink (RTD) Coffee & Tea market, volume, at home is expected to amount to 41.74m L by 2024.
  • Volume, out-of-home is expected to amount to 1.68m L in 2024.
  • Volume, combined is expected to amount to 43.42m L in 2024.
  • The Ready-to-Drink (RTD) Coffee & Tea market is expected to show a volume growth, at home of 2.7% in 2025.0.
  • The average volume per person, at home in the Ready-to-Drink (RTD) Coffee & Tea market is expected to amount to 0.18L in 2024.

Definition:

The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market does not include coffee and tea products in dry form, such as Instant coffee and tea leaves. These are shown separately in the Hot Drinks market.

Structure:

The Ready-to-Drink Coffee & Tea market is divided into 2 markets:

  • Ready-to-Drink (RTD) Coffee includes packaged coffee beverages in liquid form, ready for consumption.
  • Ready-to-Drink (RTD) Tea includes packaged tea beverages in liquid form, ready for consumption.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include Nestlé, Starbucks, PepsiCo, The Coca-Cola Company, and Unilever.

In-Scope

  • Coffee & Tea Drinks in PET bottles, glass bottles, cans, carton
  • Carbonated & non-carbonated RTD Coffee & Tea

Out-Of-Scope

  • Coffee and tea in dry form
  • Syrups
  • Ready-to-Drink Meal replacements
Ready-to-Drink (RTD) Coffee & Tea: market data & analysis - Cover

Market Insights report

Ready-to-Drink (RTD) Coffee & Tea: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Ready-to-Drink (RTD) Coffee & Tea market in Eastern Europe has been experiencing significant growth in recent years. This can be attributed to various factors including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Eastern Europe have shifted towards convenience and on-the-go consumption. The busy lifestyles of consumers in this region have led to an increased demand for ready-to-drink beverages that can be consumed quickly and easily. RTD Coffee & Tea products provide a convenient alternative to traditional hot beverages, allowing consumers to enjoy their favorite drinks without the need for preparation or brewing. Trends in the market have also contributed to the growth of the RTD Coffee & Tea market in Eastern Europe. One such trend is the rising popularity of healthy and functional beverages. Consumers are becoming more health-conscious and are seeking beverages that offer nutritional benefits. As a result, there has been a growing demand for RTD Coffee & Tea products that are low in sugar, fat, and calories, and that contain natural ingredients and functional additives such as vitamins and antioxidants. Another trend in the market is the increasing popularity of premium and specialty RTD Coffee & Tea products. Consumers are willing to pay a premium for high-quality beverages that offer unique flavors and innovative packaging. This trend has led to the introduction of a wide range of premium RTD Coffee & Tea products in Eastern Europe, including cold brews, artisanal teas, and gourmet coffee blends. Local special circumstances also play a role in the development of the RTD Coffee & Tea market in Eastern Europe. For example, Eastern European countries have a strong coffee culture, with coffee consumption being deeply ingrained in the local lifestyle. This cultural preference for coffee has translated into a high demand for RTD Coffee products in the region. Underlying macroeconomic factors, such as increasing disposable incomes and urbanization, have also contributed to the growth of the RTD Coffee & Tea market in Eastern Europe. As incomes rise and more people move to urban areas, there is a greater demand for convenient and on-the-go food and beverages. RTD Coffee & Tea products fulfill this demand by offering a quick and easy solution for busy consumers. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Eastern Europe is developing rapidly due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers seek convenience, health, and premium options, the market for RTD Coffee & Tea products continues to expand in this region.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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