Non-Alcoholic Drinks - Georgia | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$297.00m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$65.15m in 2024.
Revenue, combined amounts to US$362.10m in 2024.
The revenue, at home is expected to grow annually by 2.68% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$79.89 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 421.50m L by 2024.
Volume, out-of-home is expected to amount to 17.36m L in 2024.
Volume, combined is expected to amount to 438.90m L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of -0.3% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 113.40L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Georgia has been experiencing significant growth in recent years.

Customer preferences: Georgian consumers have shown a growing preference for healthier beverage options, which has driven the demand for non-alcoholic drinks. This shift in consumer behavior can be attributed to increasing health consciousness and a desire for more natural and nutritious products. As a result, there has been a surge in the consumption of bottled water, natural fruit juices, and functional beverages such as energy drinks and sports drinks.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Georgia is the rising popularity of functional beverages. Consumers are increasingly seeking beverages that offer added health benefits, such as improved digestion, increased energy, and enhanced hydration. This has led to the introduction of a wide range of functional beverages in the market, including probiotic drinks, herbal teas, and vitamin-infused waters. Another trend in the market is the growing demand for locally sourced and organic ingredients. Georgian consumers are becoming more conscious of the environmental impact of their consumption choices and are seeking products that are made with sustainable and ethically sourced ingredients. This trend has led to the emergence of local brands that focus on using locally grown fruits and herbs in their beverages.

Local special circumstances: Georgia's unique cultural heritage and traditional beverage offerings have also influenced the Non-Alcoholic Drinks market in the country. Georgian cuisine is known for its rich flavors and diverse ingredients, and this has translated into the beverage sector as well. Traditional Georgian drinks such as lemonade, mineral water, and herbal teas continue to be popular among consumers, and many companies have capitalized on these traditional flavors to create innovative and modern beverage options.

Underlying macroeconomic factors: The growing Non-Alcoholic Drinks market in Georgia can be attributed to several macroeconomic factors. Firstly, the country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed consumers to afford higher-priced beverages and experiment with new and innovative products. Additionally, the tourism industry in Georgia has been booming, with an increasing number of international tourists visiting the country. This has created a demand for non-alcoholic beverages that cater to the preferences of tourists, such as natural and organic options. The tourism industry has also provided an opportunity for local beverage companies to showcase their products and expand their customer base. In conclusion, the Non-Alcoholic Drinks market in Georgia is experiencing growth due to changing customer preferences towards healthier options, the emergence of functional beverages, the demand for locally sourced and organic ingredients, the influence of traditional Georgian drinks, and favorable macroeconomic factors such as economic growth and a thriving tourism industry.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.