Ready-to-Drink (RTD) Coffee & Tea - Georgia

The Ready-to-Drink (RTD) Coffee & Tea market in Georgia has been experiencing significant growth in recent years. Customer preferences for convenient and on-the-go beverage options, as well as the increasing popularity of coffee and tea consumption, have contributed to this trend. Additionally, local special circumstances and underlying macroeconomic factors have played a role in shaping the market. Customer preferences in Georgia have shifted towards convenient and ready-to-drink beverage options. This can be attributed to the fast-paced lifestyle of consumers who are looking for quick and easy solutions to satisfy their coffee and tea cravings. The rise of RTD coffee and tea products allows consumers to enjoy their favorite beverages without the need for brewing or steeping. The convenience factor of these products has made them increasingly popular among busy individuals and those who are constantly on the move. In addition to convenience, the growing popularity of coffee and tea consumption in Georgia has also contributed to the development of the RTD market. Coffee and tea have become an integral part of the daily routine for many Georgians, with cafes and specialty coffee shops gaining popularity across the country. This increased interest in coffee and tea has created a demand for ready-to-drink options that can be enjoyed at any time and in any place. Trends in the RTD Coffee & Tea market in Georgia include the introduction of new flavors and varieties to cater to diverse consumer preferences. Companies are constantly innovating and launching new products to keep up with the evolving tastes of the market. This has led to a wide range of options available to consumers, including flavored coffees, iced teas, and specialty blends. The introduction of new flavors and varieties has helped to attract a larger customer base and drive the growth of the market. Local special circumstances in Georgia, such as the cultural significance of tea, have also influenced the development of the RTD Coffee & Tea market. Tea is deeply rooted in Georgian culture and is often served as a symbol of hospitality and friendship. This cultural significance has translated into a strong demand for tea products, both traditional and ready-to-drink. The RTD market has capitalized on this cultural preference by offering a variety of tea-based products that cater to the local taste and traditions. Underlying macroeconomic factors, such as the growth of the food and beverage industry in Georgia, have also contributed to the development of the RTD Coffee & Tea market. The country's expanding economy and increasing disposable income have led to a rise in consumer spending on food and beverages. This has created opportunities for companies to invest in the RTD market and meet the growing demand for convenient and high-quality beverages. Overall, the Ready-to-Drink (RTD) Coffee & Tea market in Georgia is developing due to customer preferences for convenience and on-the-go options, the increasing popularity of coffee and tea consumption, local special circumstances, and underlying macroeconomic factors. The market is expected to continue growing as companies innovate and introduce new products to cater to the evolving tastes of consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.