Soft Drinks - Georgia | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$177.10m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$33.73m in 2024.
Revenue, combined amounts to US$210.80m in 2024.
The revenue, at home is expected to grow annually by 2.81% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$47.64 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 196.70m L by 2024.
Volume, out-of-home is expected to amount to 8.78m L in 2024.
Volume, combined is expected to amount to 205.40m L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of -0.1% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 52.90L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Georgia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the Soft Drinks market in Georgia have shifted towards healthier options, such as low-sugar and natural beverages. This trend is in line with global and regional market trends, as consumers become more health-conscious and seek out products that align with their wellness goals. As a result, soft drink companies in Georgia have been introducing new products that cater to these preferences, including reduced-sugar and natural ingredient options. In addition to healthier options, convenience has also become an important factor for customers in the Soft Drinks market in Georgia. Busy lifestyles and increasing urbanization have led to a demand for on-the-go beverages that can be easily consumed. This has resulted in the introduction of smaller packaging sizes and portable formats, such as cans and bottles that can be easily carried. Trends in the Soft Drinks market in Georgia also reflect local special circumstances. Georgia is known for its rich culinary tradition and unique flavors, and this is reflected in the soft drink offerings available in the market. Local fruit flavors, such as cherry and peach, are popular choices among consumers, who appreciate the taste of these traditional Georgian fruits. Soft drink companies in Georgia have capitalized on this by incorporating these flavors into their products, creating a sense of familiarity and nostalgia for customers. Underlying macroeconomic factors have also played a role in the development of the Soft Drinks market in Georgia. Economic growth and rising disposable incomes have increased consumer purchasing power, allowing for increased spending on non-essential items such as soft drinks. This has created a favorable market environment for soft drink companies, who have been able to expand their product offerings and invest in marketing and distribution channels. In summary, the Soft Drinks market in Georgia is experiencing growth due to changing customer preferences towards healthier and more convenient options, as well as local special circumstances and favorable macroeconomic factors. Soft drink companies in Georgia have responded to these trends by introducing new products and flavors that cater to customer demands.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.