Soft Drinks - Georgia

The Soft Drinks market in Georgia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the Soft Drinks market in Georgia have shifted towards healthier options, such as low-sugar and natural beverages. This trend is in line with global and regional market trends, as consumers become more health-conscious and seek out products that align with their wellness goals. As a result, soft drink companies in Georgia have been introducing new products that cater to these preferences, including reduced-sugar and natural ingredient options. In addition to healthier options, convenience has also become an important factor for customers in the Soft Drinks market in Georgia. Busy lifestyles and increasing urbanization have led to a demand for on-the-go beverages that can be easily consumed. This has resulted in the introduction of smaller packaging sizes and portable formats, such as cans and bottles that can be easily carried. Trends in the Soft Drinks market in Georgia also reflect local special circumstances. Georgia is known for its rich culinary tradition and unique flavors, and this is reflected in the soft drink offerings available in the market. Local fruit flavors, such as cherry and peach, are popular choices among consumers, who appreciate the taste of these traditional Georgian fruits. Soft drink companies in Georgia have capitalized on this by incorporating these flavors into their products, creating a sense of familiarity and nostalgia for customers. Underlying macroeconomic factors have also played a role in the development of the Soft Drinks market in Georgia. Economic growth and rising disposable incomes have increased consumer purchasing power, allowing for increased spending on non-essential items such as soft drinks. This has created a favorable market environment for soft drink companies, who have been able to expand their product offerings and invest in marketing and distribution channels. In summary, the Soft Drinks market in Georgia is experiencing growth due to changing customer preferences towards healthier and more convenient options, as well as local special circumstances and favorable macroeconomic factors. Soft drink companies in Georgia have responded to these trends by introducing new products and flavors that cater to customer demands.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.