Ready-to-Drink (RTD) Tea - Georgia

The Ready-to-Drink (RTD) Tea market in Georgia has been experiencing significant growth in recent years. Customer preferences for healthy and convenient beverages have been driving this trend, as consumers are increasingly seeking out ready-to-drink options that offer both taste and health benefits. Additionally, local special circumstances and underlying macroeconomic factors have also contributed to the development of the RTD Tea market in Georgia. Customer preferences in Georgia have shifted towards healthier beverage options, with a particular emphasis on natural ingredients and functional benefits. RTD teas, which are often made from natural tea extracts and infused with various fruits and herbs, align well with these preferences. Consumers in Georgia are increasingly looking for beverages that not only taste good but also offer health benefits such as antioxidants and hydration. The convenience factor of RTD teas also appeals to busy consumers who are looking for on-the-go options. Trends in the RTD Tea market in Georgia reflect global and regional market trends. One of the key trends is the growing popularity of green tea-based RTD beverages. Green tea is known for its health benefits and antioxidant properties, making it a preferred choice among health-conscious consumers. In addition, flavored RTD teas, such as those infused with fruits like peach or lemon, have gained popularity due to their refreshing taste and natural flavor profiles. These trends indicate a shift towards more diverse and innovative product offerings in the RTD Tea market in Georgia. Local special circumstances in Georgia have also played a role in the development of the RTD Tea market. Georgia has a strong tea-drinking culture, with tea being a popular beverage choice among the population. This cultural preference for tea has created a favorable environment for the growth of the RTD Tea market, as consumers are already familiar with and have a positive perception of tea-based beverages. The presence of local tea producers and manufacturers has further facilitated the availability and accessibility of RTD teas in the market. Underlying macroeconomic factors have also contributed to the growth of the RTD Tea market in Georgia. The country has experienced steady economic growth in recent years, which has resulted in an increase in disposable income among consumers. As a result, consumers are willing to spend more on premium and healthier beverage options, including RTD teas. Furthermore, the expanding tourism industry in Georgia has also contributed to the growth of the RTD Tea market, as tourists are often looking for convenient and refreshing beverage options during their travels. Overall, the Ready-to-Drink (RTD) Tea market in Georgia is developing due to customer preferences for healthy and convenient beverages, global and regional market trends, local special circumstances, and underlying macroeconomic factors. As these factors continue to shape the market, it is expected that the RTD Tea market in Georgia will continue to experience growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.