Juices - Georgia

The Juices market in Georgia has experienced significant growth in recent years, driven by changing consumer preferences and local special circumstances. Customer preferences have shifted towards healthier and more natural beverage options, leading to an increased demand for juices. This trend is in line with the global market, where consumers are becoming more health-conscious and seeking out products that are perceived as better for their overall well-being.

Customer preferences: In Georgia, as in many other countries, consumers are increasingly looking for healthier alternatives to sugary soft drinks. Juices are seen as a natural and nutritious option, providing essential vitamins and minerals. This has led to a growing demand for juices made from fresh fruits, with no added sugars or artificial additives. Consumers are also showing a preference for organic and locally sourced juices, as they perceive them to be more authentic and environmentally friendly.

Trends in the market: One of the key trends in the Juices market in Georgia is the rise of cold-pressed juices. Cold-pressed juices are made by using a hydraulic press to extract the juice from fruits and vegetables, without any heat or oxygen. This method is believed to preserve more nutrients and enzymes, resulting in a healthier and more flavorful product. Cold-pressed juices are often marketed as detoxifying and immune-boosting, appealing to health-conscious consumers. Another trend in the market is the introduction of innovative juice blends. Companies are experimenting with different fruit and vegetable combinations to create unique flavors and health benefits. For example, juices that combine fruits with vegetables like kale or spinach are gaining popularity, as they offer a convenient way to consume a variety of nutrients in one drink. These innovative blends cater to consumers who are looking for functional beverages that can support their specific health goals.

Local special circumstances: Georgia has a rich agricultural heritage, with a wide variety of fruits and vegetables grown in the region. This abundance of fresh produce provides a unique opportunity for the local juice industry. Companies can source high-quality ingredients locally, reducing transportation costs and supporting local farmers. This also allows for the production of seasonal juices, which can further enhance the appeal of the products. Additionally, Georgia has a strong tradition of hospitality and culinary excellence. This cultural background has influenced the local juice market, with an emphasis on flavor and taste. Consumers in Georgia appreciate juices that are not only healthy but also delicious. This has led to the development of premium juice brands that focus on creating unique and indulgent flavors, appealing to the local palate.

Underlying macroeconomic factors: The growing Juices market in Georgia is also supported by favorable macroeconomic factors. The country has experienced stable economic growth in recent years, leading to an increase in disposable income. As a result, consumers have more purchasing power and are willing to spend on premium and healthier products. This has created a conducive environment for the growth of the juice industry. In conclusion, the Juices market in Georgia is developing in response to changing consumer preferences for healthier and more natural beverages. Cold-pressed juices and innovative blends are gaining popularity, catering to the growing demand for functional and flavorful options. The local abundance of fresh produce and the cultural emphasis on taste further contribute to the growth of the market. Favorable macroeconomic factors, such as stable economic growth and increasing disposable income, also support the development of the juice industry in Georgia.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.