Non-Alcoholic Drinks - G20 | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$730.40bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$572.80bn in 2024.
Revenue, combined amounts to US$1.30tn in 2024.
The revenue, at home is expected to grow annually by 2.92% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$146.90 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 606.50bn L by 2024.
Volume, out-of-home is expected to amount to 76.64bn L in 2024.
Volume, combined is expected to amount to 683.10bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 0.9% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 121.90L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in G20 countries has been experiencing significant growth in recent years. This can be attributed to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in G20 countries are increasingly seeking healthier alternatives to alcoholic beverages. This shift in preference is driven by a growing awareness of the health risks associated with excessive alcohol consumption. As a result, there has been a rising demand for non-alcoholic drinks such as carbonated soft drinks, bottled water, and fruit juices. Customers are also looking for options that offer natural ingredients, low sugar content, and innovative flavors.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in G20 countries is the increasing popularity of functional beverages. These are drinks that offer additional health benefits beyond hydration. Examples include energy drinks, sports drinks, and herbal teas. Functional beverages are gaining traction due to their perceived ability to enhance performance, boost energy levels, and improve overall well-being. Another trend in the market is the growing demand for premium and artisanal non-alcoholic drinks. Customers are willing to pay a premium for high-quality beverages that are crafted with care and offer unique flavors and ingredients. This trend is driven by a desire for a more sophisticated and indulgent drinking experience.

Local special circumstances: Each G20 country has its own unique set of circumstances that influence the Non-Alcoholic Drinks market. For example, in countries with a large Muslim population, such as Saudi Arabia and Indonesia, there is a significant demand for halal-certified beverages. This creates opportunities for companies to develop and market non-alcoholic drinks that cater to this specific customer segment. In countries with a strong coffee culture, such as Brazil and Italy, there is a growing market for non-alcoholic coffee-based beverages. These countries have a long-standing tradition of consuming coffee, and customers are now looking for innovative and refreshing coffee drinks that can be enjoyed throughout the day.

Underlying macroeconomic factors: The growth of the Non-Alcoholic Drinks market in G20 countries is also influenced by underlying macroeconomic factors. Rising disposable incomes, urbanization, and changing lifestyles are driving the demand for convenient and ready-to-drink beverages. As more people move to cities and lead busy lives, there is a need for on-the-go options that can be consumed anytime, anywhere. In addition, increasing health consciousness and the desire for a balanced lifestyle are shaping the market. Customers are willing to spend more on products that align with their values and contribute to their overall well-being. This has led to the emergence of niche markets for organic, natural, and plant-based non-alcoholic drinks. In conclusion, the Non-Alcoholic Drinks market in G20 countries is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customers are seeking healthier alternatives, functional beverages, and premium options. Each country has its own unique circumstances that influence the market, and macroeconomic factors such as rising disposable incomes and changing lifestyles are driving the demand for convenient and health-conscious drinks.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.