Ready-to-Drink (RTD) Coffee & Tea - G20

The Ready-to-Drink (RTD) Coffee & Tea market in G20 is experiencing significant growth and development.

Customer preferences: Customers in the G20 countries are increasingly opting for convenient and on-the-go beverage options, which has led to a rise in the demand for Ready-to-Drink (RTD) Coffee & Tea products. These beverages offer a quick and hassle-free solution for consumers who are looking for a refreshing and energizing drink without the need for brewing or preparation. Additionally, the growing health consciousness among consumers has also contributed to the popularity of RTD Coffee & Tea, as many brands are offering healthier options with reduced sugar and natural ingredients.

Trends in the market: The RTD Coffee & Tea market in G20 is witnessing several key trends. Firstly, there is a growing demand for premium and specialty RTD Coffee & Tea products. Consumers are willing to pay a premium for high-quality and unique flavors, as well as products that offer functional benefits such as added vitamins or antioxidants. This trend is particularly prominent in countries with a strong coffee culture, such as Brazil and Italy. Another trend in the market is the increasing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smooth and less acidic flavor profile. This method of coffee preparation has gained traction in recent years, especially among younger consumers who appreciate the smoother taste and lower acidity of cold brew coffee.

Local special circumstances: In countries like Japan and South Korea, there is a strong tradition of tea consumption, which has influenced the RTD Coffee & Tea market. These countries have a wide variety of RTD tea options available, ranging from traditional green tea to innovative flavors like matcha and fruit-infused teas. The popularity of tea in these countries has also led to the development of RTD tea products with added health benefits, such as teas with collagen or beauty-enhancing ingredients.

Underlying macroeconomic factors: The growth of the RTD Coffee & Tea market in G20 can be attributed to several underlying macroeconomic factors. Firstly, the increasing urbanization and busy lifestyles in these countries have created a demand for convenient and portable beverage options. RTD Coffee & Tea products offer a quick and easy solution for consumers who are constantly on the go and do not have the time or resources to brew their own coffee or tea. Additionally, the rise of e-commerce and online grocery platforms has made it easier for consumers to access a wide variety of RTD Coffee & Tea products. Online platforms offer a convenient way to browse and purchase different brands and flavors, and often provide discounts and promotions that incentivize consumers to try new products. Overall, the Ready-to-Drink (RTD) Coffee & Tea market in G20 is experiencing growth due to customer preferences for convenience and on-the-go options, as well as the influence of local tea traditions and underlying macroeconomic factors such as urbanization and e-commerce.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.