Soft Drinks - G20

The Soft Drinks market in G20 has been experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this positive trend.

Customer preferences: Customers in the G20 countries have shown a growing preference for healthier and more natural soft drinks. This shift in preferences can be attributed to increasing awareness about the negative health effects of sugary beverages. As a result, consumers are gravitating towards products that are low in sugar, artificial additives, and preservatives. Additionally, there is a rising demand for functional beverages that offer health benefits such as hydration, energy boost, and improved digestion.

Trends in the market: One of the prominent trends in the Soft Drinks market in G20 is the rise of functional and premium beverages. Consumers are willing to pay a premium for soft drinks that offer added value, such as natural ingredients, unique flavors, and functional benefits. This trend is driven by the desire for healthier options and a more indulgent drinking experience. In addition, there is a growing demand for ready-to-drink (RTD) beverages, particularly in convenience-driven markets. RTD beverages offer convenience and on-the-go consumption, which aligns with the busy lifestyles of consumers in G20 countries.

Local special circumstances: Each country in the G20 has its own unique set of circumstances that influence the Soft Drinks market. For example, in developed countries like the United States and Germany, there is a strong emphasis on health and wellness, leading to a higher demand for natural and organic soft drinks. On the other hand, emerging markets like China and India have a large population base with increasing disposable incomes, which has fueled the demand for soft drinks. These countries also have a preference for traditional and local flavors, which has led to the introduction of unique soft drink variants in these markets.

Underlying macroeconomic factors: The Soft Drinks market in G20 is also influenced by underlying macroeconomic factors. Economic growth, rising disposable incomes, and urbanization are key drivers of market growth. As countries experience economic development, consumers have more purchasing power, which translates into increased spending on soft drinks. Furthermore, urbanization leads to lifestyle changes and an increase in the number of convenience stores and supermarkets, making soft drinks more accessible to consumers. In conclusion, the Soft Drinks market in G20 is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards healthier and more natural products, the rise of functional and premium beverages, and the increasing demand for convenience are all contributing to the positive growth of the market. As the market continues to evolve, soft drink companies will need to adapt to these changes and cater to the evolving preferences of consumers in G20 countries.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.