Ready-to-Drink (RTD) Tea - G20

The Ready-to-Drink (RTD) Tea market in G20 countries has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Tea market in G20 countries is the increasing consumer demand for healthier beverage options. As people become more health-conscious and aware of the negative effects of sugary drinks, they are turning to RTD Tea as a healthier alternative. RTD Tea is often perceived as a natural and refreshing beverage that provides hydration and various health benefits.

Trends in the market: The RTD Tea market in G20 countries is also being driven by the growing popularity of convenient and on-the-go products. With busy lifestyles and a need for convenience, consumers are looking for beverages that can be easily consumed anytime and anywhere. RTD Tea fits this requirement perfectly, as it comes in ready-to-drink packaging that can be easily carried and consumed without the need for any additional preparation. Another trend in the market is the increasing variety of flavors and ingredients in RTD Tea products. Manufacturers are constantly innovating and introducing new flavors and ingredients to cater to the diverse preferences of consumers. This includes traditional tea flavors such as green tea and black tea, as well as more exotic flavors like fruit-infused teas and herbal blends.

Local special circumstances: In G20 countries, the RTD Tea market is influenced by local cultural preferences and traditions. For example, in Asian countries such as China and Japan, tea has a long history and is deeply ingrained in the culture. As a result, RTD Tea products that are based on traditional tea recipes and flavors are particularly popular in these countries. In addition, the RTD Tea market in G20 countries is also influenced by the availability and accessibility of tea plantations and resources. Countries with a strong tea industry, such as India and Sri Lanka, have a competitive advantage in producing high-quality tea for RTD Tea products. This local advantage contributes to the growth of the RTD Tea market in these countries.

Underlying macroeconomic factors: The growth of the RTD Tea market in G20 countries is also supported by favorable macroeconomic factors. Rising disposable incomes and urbanization in these countries have led to an increase in consumer spending on food and beverages, including RTD Tea. Additionally, the growing middle class in G20 countries has a higher purchasing power and is willing to spend more on premium and healthier products, further driving the growth of the RTD Tea market. In conclusion, the Ready-to-Drink (RTD) Tea market in G20 countries is growing due to increasing consumer preferences for healthier beverages, the popularity of convenient and on-the-go products, the availability of a wide variety of flavors and ingredients, local cultural preferences and traditions, and favorable macroeconomic factors such as rising disposable incomes and urbanization.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.