Home & Laundry Care - Lebanon | Statista Market Forecast

Lebanon's Home & Laundry Care market is projected to generate a revenue of US$223.30m in 2024.
This market is expected to experience an annual growth rate of 1.21% (CAGR 2024-2029).
Among the market segments, Household Cleaners holds the largest share, with a market volume of US$71.83m in 2024.
When compared globally, United States leads in revenue generation, reaching US$32bn in 2024.
In terms of per capita revenue, each person in Lebanon is expected to generate US$42.78 in 2024.
Furthermore, online sales are anticipated to contribute 3.9% of the total revenue in the Home & Laundry Care market by 2024.
Lebanon's growing awareness of environmental sustainability is driving the demand for eco-friendly home and laundry care products.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Lebanon is experiencing mild growth, influenced by factors such as increasing consumer awareness of hygiene, the rising demand for eco-friendly products, and the convenience of ready-to-use cleaning solutions amidst evolving lifestyles.

Customer preferences: In Lebanon's Home & Laundry Care market, there is a noticeable shift towards sustainable and natural cleaning products as consumers prioritize eco-friendliness and safety for their families. This trend is particularly prominent among younger demographics, who are more informed about environmental issues and seek brands that align with their values. Additionally, the convenience of multi-functional cleaning solutions is gaining traction, reflecting busy lifestyles that demand efficiency without compromising cleanliness. As urbanization increases, the preference for compact and effective products continues to shape purchasing decisions.

Trends in the market: In Lebanon's Home & Laundry Care market, the shift towards sustainable and natural cleaning products is gaining momentum, driven by a consumer base increasingly concerned with eco-friendliness and family safety. Younger consumers, in particular, are prioritizing brands that reflect their environmental values. Concurrently, the demand for multi-functional cleaning solutions is on the rise, catering to busy lifestyles that require efficiency without sacrificing cleanliness. As urban living expands, the preference for compact, effective products is reshaping purchasing decisions, presenting opportunities and challenges for industry stakeholders to innovate and adapt.

Local special circumstances: In Lebanon's Home & Laundry Care market, the interplay of cultural values and economic conditions shapes consumer behavior. The emphasis on traditional cleaning methods rooted in local customs drives demand for natural ingredients, as families seek products that align with heritage and health. Additionally, the economic challenges and fluctuating currency impact purchasing power, leading consumers to favor cost-effective, multi-use solutions that maximize value. Regulatory factors, including stricter environmental guidelines, further encourage the adoption of sustainable practices, compelling brands to innovate while addressing local preferences.

Underlying macroeconomic factors: The Home & Laundry Care market in Lebanon is significantly influenced by macroeconomic factors such as inflation rates, currency stability, and consumer confidence. Economic instability and high inflation pressure household budgets, prompting consumers to prioritize affordability and versatility in cleaning products. Global trends towards sustainability and eco-friendly practices also resonate locally, as consumers increasingly seek out natural and biodegradable options. Moreover, shifts in disposable income and employment rates directly affect purchasing behavior, with families leaning towards cost-effective solutions that offer maximum utility while adhering to local cultural values and health considerations.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.