The Outdoor Furniture market in d-a-ch, consisting of Germany, Austria, and Switzerland, is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trend.
Customer preferences: in the d-a-ch region are shifting towards outdoor living spaces. Consumers are increasingly looking to create comfortable and stylish outdoor areas where they can relax and entertain. This has led to a growing demand for high-quality outdoor furniture that is both durable and aesthetically pleasing. Additionally, customers are seeking furniture that is versatile and can be easily adapted to different outdoor spaces and occasions.
Trends in the market: are also driving the growth of the Outdoor Furniture industry in d-a-ch. One prominent trend is the increasing popularity of eco-friendly and sustainable outdoor furniture options. Consumers are becoming more conscious of the environmental impact of their purchasing decisions and are actively seeking products that are made from recycled or renewable materials. This trend is particularly strong in Germany, where sustainability is a key driver in consumer choices. Another trend in the market is the rise of online sales channels. e-commerce platforms have become increasingly popular for purchasing outdoor furniture, offering consumers a wide range of options and the convenience of shopping from home. This trend has been accelerated by the covid-19 pandemic, which has led to an increase in online shopping across all sectors.
Local special circumstances: in the d-a-ch region also contribute to the growth of the Outdoor Furniture market. The region experiences a relatively mild climate, with long summers and mild winters. This favorable climate encourages outdoor activities and increases the demand for outdoor furniture. Additionally, the d-a-ch region is known for its outdoor culture, with a strong emphasis on outdoor dining and socializing. This cultural preference further drives the demand for outdoor furniture.
Underlying macroeconomic factors: also play a role in the development of the Outdoor Furniture market in d-a-ch. The region has a stable economy and high disposable income levels, allowing consumers to invest in high-quality outdoor furniture. Furthermore, the d-a-ch region is a popular tourist destination, attracting visitors from around the world. This tourism industry contributes to the demand for outdoor furniture in hotels, resorts, and other hospitality establishments. In conclusion, the Outdoor Furniture market in d-a-ch is experiencing growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The increasing demand for outdoor living spaces, the popularity of eco-friendly options, the rise of online sales channels, the favorable climate and outdoor culture, and the stable economy and tourism industry all contribute to the positive trend in the market.
Data coverage:
Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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