Home Office Furniture - Southern Africa

In 2024, the revenue generated in the Home Office Furniture market in Southern Africa amounts to US$96.06m.
It is projected that this market will experience an annual growth rate of -0.49% (CAGR 2024-2029).
When compared to other countries around Worldwide, United States leads in terms of revenue generated in this segment, with a total of US$19bn in 2024.
In relation to the total population, per person revenues of US$1.37 are generated in Southern Africa in 2024.
The demand for ergonomic and space-saving home office furniture is surging in Southern Africa as more people embrace remote work.

Definition:

The Home Office Furniture segment focuses on furniture found in the home that provide a comfortable and motivating work space. The purpose of home office furniture is to ensure a good working environment similar to that of a traditional office as working from home has become more popular in recent years. This segment includes objects such as swivel seats and office tables; however, furniture such as dining tables and chairs are not included. Consumer electronics and lamps & lighting are also excluded from this segment.

Structure:

The segment is divided into two subsegments:

The Desk & Chairs subsegment covers home office furniture designed to provide comfort, functionality, and ergonomic support to enhance productivity and improve the overall working experience.
The Bookcases & Filing Cabinets subsegment covers furniture pieces designed for storage and organization of books, files, documents, and other materials. These products are available in various sizes, styles, and materials to suit different needs and preferences.

Additional Information:

The Home Office Furniture segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Office chairs and swivel seats
Office desks and tables
Filing Cabinets and drawers
Bookcases
Office stools

Consumer electronics
Household appliances
Lamps and lighting
Dining and bar tables

The Home Office Furniture market in Southern Africa is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: in the Home Office Furniture market in Southern Africa are shifting towards more functional and ergonomic designs. With the increasing number of people working from home, there is a growing demand for furniture that can provide comfort and support during long hours of work. Customers are also looking for furniture that can maximize space utilization in small home offices. As a result, there is an increased demand for compact and modular furniture solutions in the market. Trends in the Home Office Furniture market in Southern Africa are influenced by global and regional market trends. One of the emerging trends is the integration of technology into home office furniture. Customers are seeking furniture with built-in charging ports, cable management systems, and wireless charging capabilities. This trend is driven by the need for convenience and connectivity in the modern home office setup. Another trend in the market is the growing popularity of eco-friendly and sustainable furniture options. Customers in Southern Africa are becoming more conscious of their environmental footprint and are looking for furniture made from sustainable materials and produced using eco-friendly manufacturing processes. This trend is aligned with the global shift towards sustainability and is driven by increasing consumer awareness and demand for environmentally responsible products.

Local special circumstances: in Southern Africa also contribute to the development of the Home Office Furniture market. The region has a diverse cultural and aesthetic landscape, which influences customer preferences for furniture styles and designs. Additionally, the availability of raw materials and skilled craftsmanship in the region plays a role in shaping the local market. These factors contribute to the unique offerings and designs in the Home Office Furniture market in Southern Africa.

Underlying macroeconomic factors: also play a significant role in the development of the Home Office Furniture market in Southern Africa. Economic growth and rising disposable incomes in the region have increased consumer spending power, leading to higher demand for home office furniture. Additionally, urbanization and the growth of the middle class have resulted in an increase in the number of people working from home, further driving the demand for home office furniture. In conclusion, the Home Office Furniture market in Southern Africa is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The market is witnessing a shift towards more functional and ergonomic designs, as well as the integration of technology and sustainability. These trends are influenced by global and regional market trends and are driven by customer demand for convenience, connectivity, and eco-friendly options. The unique cultural and aesthetic landscape of Southern Africa, coupled with economic growth and rising disposable incomes, further contribute to the development of the market.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.