Vegetables - Myanmar

Myanmar

Highlights

Revenue in the Vegetables market amounts to US$3.25bn in 2024. The market is expected to grow annually by 13.00% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$59.08 are generated in 2024.
In the Vegetables market, volume is expected to amount to 2.04bn kg by 2029. The Vegetables market is expected to show a volume growth of 6.0% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 28.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Myanmar is witnessing mild growth, influenced by factors such as increasing consumer demand for healthy diets, improved farming techniques, and the expansion of distribution channels for both fresh and processed options, enhancing accessibility and convenience.

Customer preferences: Consumers in Myanmar are increasingly prioritizing fresh and organic vegetables as part of their health-conscious lifestyle, reflecting a growing awareness of nutrition and wellness. This shift is further reinforced by younger demographics who are more inclined to embrace sustainable farming practices. Additionally, the rise in urbanization is driving demand for convenient, ready-to-cook vegetable products, while traditional markets are adapting to incorporate online platforms for easier access. These trends highlight the evolving preferences that blend convenience with a commitment to quality and health.

Trends in the market: In Myanmar, the Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, driven by an increasing consumer focus on health and wellness. This trend is particularly prominent among urban populations, where younger consumers actively seek out fresh, nutritious options and support sustainable farming initiatives. Additionally, the rise of e-commerce platforms is reshaping traditional market dynamics, allowing consumers to conveniently access a wider array of vegetable products. These developments present significant opportunities for industry stakeholders, including farmers and retailers, to innovate and align with evolving consumer preferences while ensuring food quality and safety.

Local special circumstances: In Myanmar, the Vegetables Market is shaped by diverse geographical conditions, with fertile regions like the Irrawaddy Delta producing a wide variety of crops. Cultural preferences for fresh, local produce are deeply ingrained, fostering a strong connection between consumers and farmers. Additionally, regulatory support for organic farming is gaining momentum as the government recognizes the importance of sustainable agriculture. These factors, combined with a growing awareness of health benefits associated with organic vegetables, are driving demand and influencing market dynamics uniquely in Myanmar.

Underlying macroeconomic factors: The Vegetables Market in Myanmar is significantly influenced by macroeconomic factors, including agricultural policies, economic stability, and global trade dynamics. The government’s push for sustainable practices and organic farming is supported by favorable fiscal policies, which encourage investment in eco-friendly agriculture. Additionally, Myanmar's economic recovery post-pandemic and its integration into regional trade agreements enhance market access for local farmers. Fluctuations in global commodity prices also affect input costs, impacting pricing strategies in the vegetable market. Furthermore, rising consumer incomes and an increasing focus on health and nutrition drive demand for fresh, local produce, shaping market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.