Ready-to-Eat Meals - Myanmar

Myanmar

Highlights

Revenue in the Ready-to-Eat Meals market amounts to US$1.49bn in 2024. The market is expected to grow annually by 12.73% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$149bn in 2024).
In relation to total population figures, per person revenues of US$27.11 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 465.60m kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 5.9% in 2025.0.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 6.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Ready-to-Eat Meals market in Myanmar is experiencing subdued growth, influenced by factors such as low disposable income, limited access to technology, and traditional food preferences. However, there is potential for growth due to the convenience and time-saving aspect of these meals in the busy lifestyle of consumers.

Customer preferences: With the rise of working professionals and busy lifestyles, there has been a steady increase in demand for ready-to-eat meals in Myanmar. Consumers are looking for convenient and time-saving options, leading to a surge in the sales of these meals. Additionally, with the growing influence of Western culture, there has been a shift towards more diverse and international flavors in the market. This trend is also driven by the increasing number of young and urban consumers who are more open to trying new and innovative food options.

Trends in the market: In Myanmar, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is experiencing a surge in demand due to the growing urban population and busy lifestyles. This has led to an increase in the availability and variety of ready-to-eat meals, catering to different dietary preferences and requirements. Additionally, there is a growing trend of using online food delivery services, making it easier for consumers to access these meals. This trend is expected to continue, as the convenience and time-saving benefits of ready-to-eat meals are highly appealing to consumers. Industry stakeholders should focus on expanding their product offerings and investing in efficient online delivery platforms to capitalize on this trend and meet the evolving needs of consumers.

Local special circumstances: In Myanmar, the Ready-to-Eat Meals Market within the Convenience Food Market is heavily influenced by the country's unique cultural and geographical factors. With a diverse mix of ethnic groups and traditional dietary preferences, local players have adapted their products to cater to these specific tastes. Additionally, strict government regulations on imported food products have led to a reliance on locally produced ingredients, making Myanmar's market highly distinct from other countries. These factors contribute to a dynamic market landscape, with a strong emphasis on traditional flavors and locally sourced ingredients.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market in Myanmar is greatly impacted by macroeconomic factors such as the country's economic growth, government policies, and global economic trends. Myanmar's economy has been experiencing steady growth in recent years, with a focus on increasing foreign investment and trade. This has led to an increase in disposable income and consumer spending, driving the demand for convenient and affordable food options such as ready-to-eat meals. Additionally, the country's favorable regulatory environment and efforts to improve infrastructure and technology are also contributing to the growth of the Ready-to-Eat Meals Market. However, challenges such as inflation and political instability may hinder market performance in the short term.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.