Butter - Myanmar | Statista Market Forecast

Revenue in the Butter market amounts to US$26.48m in 2024. The market is expected to grow annually by 11.92% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$0.48 are generated in 2024.
In the Butter market, volume is expected to amount to 1.64m kg by 2029. The Butter market is expected to show a volume growth of 5.3% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.02kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market in the Oils & Fats sector of The Food market in Myanmar is experiencing subdued growth due to factors like fluctuating dairy prices, limited consumer awareness about butter's health benefits, and competition from cheaper alternatives like margarine.

Customer preferences: In Myanmar, there is a gradual shift in consumer preferences towards premium dairy products, including butter, as rising disposable incomes and urbanization influence dietary choices. Younger generations are increasingly exposed to global culinary trends through social media, sparking interest in baking and gourmet cooking that utilizes butter. Additionally, health-conscious consumers are beginning to explore butter's potential benefits over margarine, driven by a growing awareness of natural ingredients. This shift is reflective of Myanmar's evolving lifestyle and cultural appreciation for quality food.

Trends in the market: In Myanmar, the butter market within the Oils & Fats sector is experiencing a notable rise in demand for high-quality, premium butter products. This trend is driven by increasing disposable incomes and urbanization, leading consumers to seek out more sophisticated culinary experiences. Social media platforms are influencing younger generations, who are embracing baking and gourmet cooking, resulting in a surge in butter usage. Additionally, health-conscious consumers are gravitating towards butter as a natural alternative to margarine, recognizing its potential health benefits. This evolving landscape presents significant opportunities for industry stakeholders to innovate and cater to a more discerning customer base, ultimately shaping the future of The Food market.

Local special circumstances: In Myanmar, the butter market is uniquely influenced by the country's rich dairy farming traditions and a growing preference for artisanal food products. The geographical diversity allows for the production of distinct regional butters, appealing to local tastes. Culturally, traditional Myanmar cuisine incorporates butter in festive dishes, fostering an appreciation for quality over quantity. Additionally, regulatory improvements in food safety and quality standards are encouraging local producers to innovate, ultimately enhancing consumer trust and expanding market reach. These factors create a dynamic landscape for the butter market, distinguishing it from other regions.

Underlying macroeconomic factors: The butter market in Myanmar is significantly shaped by macroeconomic factors such as national economic stability, agricultural policies, and global market trends. With Myanmar's economy gradually recovering, increased disposable incomes are fostering a demand for premium dairy products, including artisanal butter. Favorable fiscal policies aimed at boosting local agriculture are encouraging investments in dairy farming, enhancing production capabilities. Furthermore, global trends towards health-conscious eating are influencing consumer preferences, driving interest in high-quality, natural butter. Exchange rate fluctuations can also impact import costs for butter-related ingredients, which further affects market dynamics. Overall, these factors create a complex yet promising environment for the butter market in Myanmar.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.